Web video: ever-increasing demand

Posted by: Line Up on October 4th, 2011 IN 3D film production

Video content is fast becoming one of the most valuable and flexible online marketing assets that any company can own, largely due to the insatiable appetite that consumers seem to have for it. Consider the following:

 Recent research from Cisco Systems suggests that online video currently represents 40% of all current consumer internet traffic. Cisco predicts that this will increase to 62% by 2015.

YouTube recently announced it now receives 3 BILLION views per day. That’s the equivalent of nearly half the world’s population watching a YouTube video each day.

 According to www.comscore.com, there has been a 66% increase in the past year of end-consumers viewing video marketing content on mobile platforms across the UK, Germany, France, Italy and Spain.

What’s interesting is that this is having a knock-on effect for business expectations of web video. Company websites and blogs devoid of any web video risk looking out of touch very soon. Corporates which fail to consider the video potential of growing smartphone and tablet penetration could quickly find themselves left behind.

And that’s not to mention all the SEO benefits they could be missing out on. Did you know, for example, that Google, MSN, Yahoo, AOL and countless other Search Engines give priority to websites containing video content?

The fact is that corporate video now has more ways of being used than ever before. One video shoot today has the potential to generate multiple pieces of cost and time-effective content for months to come, seeded across numerous digital and social media channels. We’ve just launched our latest content showcase on YouTube, featuring snapshots of films that have been used across diverse platforms but many of which have featured on the web.

Cisco’s research also predicts that by 2015, it will take over 5 years to watch the amount of video that will cross global IP networks every second. If that’s the case, we’d better get busy!

Line Up

Line Up

Line Up is an award-winning, creative communications agency, headquartered in London. We create engaging live and digital brand experiences for internal and external audiences all over the world.

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