We’re on the road with Indesit Company

Posted by: Line Up on June 1st, 2011 IN Conferences

A couple of week’s ago Crane’s Eye View revealed that we’ve been helping Indesit Company to celebrate the 100th birthday of the Hotpoint brand with the unveiling of their latest product range to over 800 customers in London.

Now we’re embarking on a 12-venue roadshow that kicked off at the Radisson Blue Hotel in Cork on 30th May. The tour will take in a series of venues across the UK and Ireland, finishing in Peterborough on 6th and 7th July. This training roadshow is aimed at shop floor staff from key independent electrical retailers and will introduce them to 50 new products displayed in four distinct exhibition areas.

Just to give you a small taster of what they’ll be seeing, here are some images from the London event….

@100 Pop-up shop

The wet room

Innovation Gallery

Eco Tech zone


Line Up

Line Up

Line Up is an award-winning, creative communications agency, headquartered in London. We create engaging live and digital brand experiences for internal and external audiences all over the world.

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