Video – Volvo V60 at the Goodwood Festival of Speed

Posted by: Line Up on July 17th, 2012 IN Product launches

A couple of weeks ago, Crane’s Eye View revealed that we have been touring Europe with Volvo showcasing the V60 Plug-In Hybrid to bloggers, influencers and lifestyle press and challenging them to  ‘Switch to Pure’.  The ground-breaking car is set to put Volvo at the forefront of sustainability and electrification in the luxury sector and the 8 tailored environments that comprised the tour were designed to reflect this.  The last leg of the tour took in the Goodwood Festival of Speed where we created a luxurious Scandinavian lounge and, with a little help from our friends at Shine Communications, welcomed celebrities and press to admire the new prototype.

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Line Up

Line Up is an award-winning, creative communications agency, headquartered in London. We create engaging live and digital brand experiences for internal and external audiences all over the world.

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