The social media debate continues….

Posted by: Line Up on October 25th, 2011 IN Viewpoints

I was surprised, if not amazed, today to see C&IT’s lead digital headline predicting the demise of social media in the meetings and events industry.  According to Fast Future CEO, Rohit Talwar, speaking at the 50th International Congress and Convention Association (ICCA) in Leipzig this week, social media lends itself only to instant feedback at an event, delegate engagement and marketing.  He apparently then told delegates not to feel ‘guilty’ if they were not using social media within their business.

Interestingly, he was also quoted as putting social media into a category of ‘technologies’ alongside wifi and apps.  Social media is not in itself, technology, surely?  It is admittedly a social phenomenon born out of technology and one that in our opinion is not about to experience any kind of demise.  It is a medium, an enabler, a communication network, a sounding-block, a soap box and many other things rolled into one.

According to Erik Qualman, world-renowned author of Socialnomics, 93% of marketers are now using social media in their day to day business and 80% of companies are using social media in their recruitment drives.

When we consider that 50% of the world’s population is now under 30 years of age, it is hard to imagine that social media will go anywhere.  The X and Y generations simply can’t remember life without it – only last night I watched my 8 year old son doing his bit to get Louis Walsh kicked of the X-Factor via his own blog.

As Qualman says in his much-watched YouTube video below, ‘the ROI of social media is that you’ll still have a business in 5 years ’.

I can only agree and wish you good luck with yours, Mr. Talwar!





Line Up

Line Up

Line Up is an award-winning, creative communications agency, headquartered in London. We create engaging live and digital brand experiences for internal and external audiences all over the world.

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