The Line Up trophy cabinet keeps growing…

Posted by: Line Up on November 4th, 2010 IN Awards

We’re thrilled to have won the Best International Event category at last week’s UK Event Awards held in Manchester.

We took the gong for Shaping the Future, the 2008 global dealer launch of the Volvo XC60. This nine-week experiential launch immersed 5,600 Volvo dealers from 32 countries in a two-day programme in Gothenburg, Sweden.  We transformed a derelict 30,000 sq ft warehouse into a 3-floor experiential discovery zone, including four custom-built apartments where dealers could immerse themselves in the lifestyles and interests of target customers.  The highlight of the event was a custom-built urban obstacle course that gave dealers hands-on experience of the vehicle’s incredible driving capabilities.

This Summer we launched the stunning and rather naughty S60 to dealers and, if you haven’t already seen some of the fun we had, take a look at this.


Line Up

Line Up

Line Up is an award-winning, creative communications agency, headquartered in London. We create engaging live and digital brand experiences for internal and external audiences all over the world.

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