Posts Tagged ‘Nike’

5 tips for improving your internal communications in 2015

Posted by: Line Up on January 26th, 2015 IN Corporate video

5 tips for improving your internal communications in 2015 READ MORE

i-SPY: Nike + takes personalisation to a new level

Posted by: Line Up on January 19th, 2015 IN Experiential marketing

Personalisation is set to be one of the standout marketing trends of 2015 and  Nike have already raised the bar and set a gold standard for other brands to follow with their Outdo You campaign. Using data gathered via their motivational personal fitness app Nike +, they’ve created and sent out personal films to 100,000 users encouraging them to beat their 2014 achievements and goals in 2015. The beautifully animated black and white films place runners in familiar settings showing local landmarks as well as featuring their own running stats. They’ve also created some generic versions including this one featuring READ MORE