Posts Tagged ‘experiential marketing agency’

A-Z OF EXPERIENTIAL MARKETING: X FOR X-FACTOR

As we approach the final stage of our trawl through the experiential alphabet we arrive at ‘X’ for ‘X-Factor’. Thankfully not the sole preserve of Saturday night TV talent shows, the Oxford English Dictionary defines this elusive attribute as “a noteworthy special talent or quality”. READ MORE

Photo blog: Finland

Posted by: Kate Gunn on May 6th, 2014 IN Fun stuff

Our Creative Director, Neil Thompson, recently went to check out what Finland has to offer. He was bowled over by the landscape, vistas, hotels, spas, restaurants, hospitality, and of course, the opportunity to pursue his own passions – the plethora of winter sports on offer. READ MORE

4 steps to creating a memorable roadshow experience

Posted by: Line Up on May 2nd, 2014 IN Roadshows

The summer season of sporting fixtures, fairs and festivals offers fantastic opportunities for brand experience. Engaging with people at these kinds of events is a great way of tapping into consumers’ lifestyles and building lasting brand loyalty... READ MORE

A-Z of Experiential Marketing: W for Word of Mouth

Posted by: The A-Z of Experiential Marketing on April 16th, 2014 IN Experiential marketing

Nearing the end of our A-Z of experiential marketing series, we’ve now got all the way to ‘W’, and we’re using this sturdy three pronged letter to tackle the topic on everyone’s lips: ‘Word of Mouth’. READ MORE

Destination Focus: Japan for incentive trips and conferences

Posted by: Kate Gunn on April 3rd, 2014 IN Conferences

Kate Gunn, our head of logistics, recently went to Kyoto & Tokyo in Japan for a FAM trip to get a scope of what’s available for incentive trips. READ MORE

A-Z of Experiential Marketing: V for Venues

Continuing with our A-Z of Experiential Marketing series we have now reached the dizzying heights of V and thought we’d turn our attention to providing some advice on venues. READ MORE

3 tips for engaging your event audience

Posted by: Line Up on March 17th, 2014 IN Experiential marketing

In retail they have the saying ‘the customer is always right’ but in experiential marketing, it’s the audience that’s our top priority... READ MORE

5 Trends at Geneva International Motorshow 2014

Posted by: Line Up on March 7th, 2014 IN Fun stuff

Geneva International Motorshow has a reputation for showcasing some of the best cars on the planet before they hit the roads. Some are closer to tarmac-ready than others, and soon-to-launch models are brazenly displayed alongside some remarkable concept cars of the future. READ MORE

Destination Focus: Singapore for meetings and incentives

Posted by: Kate Gunn on February 28th, 2014 IN Conferences

Kate Gunn, our head of logistics, recently organised a global conference in Singapore for one of our valued clients, and got a real feel for what the city-state has to offer. READ MORE

A-Z of Experiential Marketing – U for User Experience

Posted by: The A-Z of Experiential Marketing on February 26th, 2014 IN Experiential marketing

User experience is a term that is often associated with surfing the web, but it’s also something that applies to all forms of marketing, including events. How a user experiences a campaign, and what they take from it are vital to its success. Whether it’s on the web, or in person, it’s key to make sure that you are engaging your audience with the experience, the brand, and the message you want to get across. READ MORE