Posts Tagged ‘Experiential Marketing’

TRUST ME. I’M A CAR DEALER

Posted by: Rob Leach on August 21st, 2017 IN Uncategorized

TV was supposed to kill radio. Radio is flourishing. eBooks were going to destroy print. More books are printed than ever. The internet was due to cut out the middlemen. It merely created new types of intermediary. In much the same way, many commentators believe that eRetailing spells the beginning of the end for dealer networks. Well, not so fast… If car dealers evolve, they too will continue to be needed – but only if networks adopt new technologies and a customer-centred mindset. It’s all happening, but far too slowly. The automotive model has barely changed for a century. Dealers READ MORE

i-SPY: Gerry Judah at Festival of Speed

Posted by: Neil Thompson on July 20th, 2015 IN Viewpoints

Our creative Director, Neil Thompson explains his love for the creative talents of Gerry Judah at Goodwood Festival of Speed. READ MORE

A year in review: the best of the Line Up blog 2014

Posted by: Line Up on December 22nd, 2014 IN General news

In the spirit of giving and as a huge thank you for following Crane’s Eye View, we thought we would finish the year with a round-up of your favourite 2014 features. The top 3 have been voted for by your own viewing figures, so here they are: The Complete A-Z of Experiential Marketing This blog-a-thon, that was completed in 2014, gave us the opportunity to explore every aspect of the experiential world, from understanding Audiences and writing Briefs, to targeting Youth and exploring the Zeitgeist. Delve into this epic series and discover everything you need to know about experiential marketing.  READ MORE

Brand Postcard: London Fashion Week

Posted by: Line Up on September 18th, 2014 IN Experiential marketing

In line with London Fashion Week’s digital advances, brands have also upped their game in digital marketing surrounding the event. And it’s clear you don’t have to be a fashion brand to get on board with London Fashion Week. READ MORE

The Complete A-Z of Experiential Marketing

Posted by: Line Up on September 9th, 2014 IN Experiential marketing

We set ourselves a blogging challenge in 2013. We wanted to see if we could channel our collective knowledge and expertise to come up with our very own A-Z of Experiential Marketing. And we’ve done it! READ MORE

Line Up appointed by Johnson & Johnson for Dubai Conference

Posted by: Line Up on August 8th, 2014 IN Conferences

We've been hired by the health care firm Johnson & Johnson Middle East to orchestrate its annual conference in Dubai from 14th – 17th September. READ MORE

Destination Focus: Dubrovnik for meetings and incentive trips

Posted by: Kate Gunn on July 18th, 2014 IN Conferences

Kate Gunn, our head of logistics, recently went to Dubrovnik in Croatia to get a feel for what’s on offer for incentive trips and meetings. READ MORE

A-Z of Experiential Marketing: Z for Zeitgeist

Posted by: Line Up on July 11th, 2014 IN The A-Z of Experiential Marketing

Z for Zeitgeist brings us neatly to the end of this epic blog series and what a great way to end, by exploring 6 key marketing trends of the moment and their impact on the world of experiential marketing... READ MORE

74 Stanley Gardens

Posted by: Line Up on July 4th, 2014 IN General news

Today is the day that we say goodbye to our offices in Chiswick and hello to our new home at 74 Stanley Gardens in Acton. READ MORE

Corporate Celebrations – 5 top tips on organizing an event with a legacy

Posted by: Line Up on June 23rd, 2014 IN Experiential marketing

How do you ensure that the power of your event will last beyond the popping of the last champagne corks? Here are 5 key considerations if you’re embarking on a corporate celebration. READ MORE