Posts Tagged ‘Experiential Marketing’


Posted by: Rob Leach on August 21st, 2017 IN Uncategorized

TV was supposed to kill radio. Radio is flourishing. eBooks were going to destroy print. More books are printed than ever. The internet was due to cut out the middlemen. It merely created new types of intermediary. In much the same way, many commentators believe that eRetailing spells the beginning of the end for dealer networks. Well, not so fast… If car dealers evolve, they too will continue to be needed – but only if networks adopt new technologies and a customer-centred mindset. It’s all happening, but far too slowly. The automotive model has barely changed for a century. Dealers READ MORE

i-SPY: Gerry Judah at Festival of Speed

Posted by: Neil Thompson on July 20th, 2015 IN Viewpoints

Our creative Director, Neil Thompson explains his love for the creative talents of Gerry Judah at Goodwood Festival of Speed. READ MORE

Muse of the Month: 3 Emerging Technologies to Explore

Posted by: Stuart Grahame on April 8th, 2015 IN Muse of the Month

Welcome back to ‘Muse of the month’, our outlet for passing on our thoughts, views and opinions on anything that is particularly trending or topical. This month, Stuart Grahame discusses how emerging technologies are helping to engage with audiences and his top 3 to look out for. READ MORE

A year in review: the best of the Line Up blog 2014

Posted by: Line Up on December 22nd, 2014 IN General news

In the spirit of giving and as a huge thank you for following Crane’s Eye View, we thought we would finish the year with a round-up of your favourite 2014 features. The top 3 have been voted for by your own viewing figures, so here they are: The Complete A-Z of Experiential Marketing This blog-a-thon, that was completed in 2014, gave us the opportunity to explore every aspect of the experiential world, from understanding Audiences and writing Briefs, to targeting Youth and exploring the Zeitgeist. Delve into this epic series and discover everything you need to know about experiential marketing.  READ MORE

i-SPY: Charity pop-ups hijack Halloween and Remembrance Day for great causes

Posted by: Line Up on November 4th, 2014 IN Fun stuff

In today’s climate of austerity and authenticity the pop-up appears to have come into its own with a couple of tactical charitable appearances in two of London’s shopping hotspots. READ MORE

Brand Postcard: London Fashion Week

Posted by: Line Up on September 18th, 2014 IN Experiential marketing

In line with London Fashion Week’s digital advances, brands have also upped their game in digital marketing surrounding the event. And it’s clear you don’t have to be a fashion brand to get on board with London Fashion Week. READ MORE

The Complete A-Z of Experiential Marketing

Posted by: Line Up on September 9th, 2014 IN Experiential marketing

We set ourselves a blogging challenge in 2013. We wanted to see if we could channel our collective knowledge and expertise to come up with our very own A-Z of Experiential Marketing. And we’ve done it! READ MORE

i-Spy: Adobe Heart Tree

Posted by: Line Up on September 4th, 2014 IN Fun stuff

This mesmerising installation, which revitalised a 100-year-old tree using a person's heartbeat, confirmed the deep-rooted importance of putting your heart into the art you create. READ MORE

Brand Postcard: Notting Hill Carnival 2014

Posted by: Line Up on August 26th, 2014 IN Experiential marketing

The best brand experiences at Notting Hill Carnival 2014... READ MORE

London Hotspots: London Borough

Posted by: Kate Gunn on August 22nd, 2014 IN Fun stuff

London Borough has seen significant growth in recent years, encouraging tourists and business-people alike to flock to the area. READ MORE