Posts Tagged ‘event production’

A-Z of Experiential Marketing: W for Word of Mouth

Posted by: The A-Z of Experiential Marketing on April 16th, 2014 IN Experiential marketing

Nearing the end of our A-Z of experiential marketing series, we’ve now got all the way to ‘W’, and we’re using this sturdy three pronged letter to tackle the topic on everyone’s lips: ‘Word of Mouth’. READ MORE

Destination Focus: Japan for incentive trips and conferences

Posted by: Kate Gunn on April 3rd, 2014 IN Conferences

Kate Gunn, our head of logistics, recently went to Kyoto & Tokyo in Japan for a FAM trip to get a scope of what’s available for incentive trips. READ MORE

A-Z of Experiential Marketing: V for Venues

Continuing with our A-Z of Experiential Marketing series we have now reached the dizzying heights of V and thought we’d turn our attention to providing some advice on venues. READ MORE

3 tips for engaging your event audience

Posted by: Line Up on March 17th, 2014 IN Experiential marketing

In retail they have the saying ‘the customer is always right’ but in experiential marketing, it’s the audience that’s our top priority... READ MORE

5 Trends at Geneva International Motorshow 2014

Posted by: Line Up on March 7th, 2014 IN Fun stuff

Geneva International Motorshow has a reputation for showcasing some of the best cars on the planet before they hit the roads. Some are closer to tarmac-ready than others, and soon-to-launch models are brazenly displayed alongside some remarkable concept cars of the future. READ MORE

Destination Focus: Singapore for meetings and incentives

Posted by: Kate Gunn on February 28th, 2014 IN Conferences

Kate Gunn, our head of logistics, recently organised a global conference in Singapore for one of our valued clients, and got a real feel for what the city-state has to offer. READ MORE

A-Z of Experiential Marketing – U for User Experience

Posted by: The A-Z of Experiential Marketing on February 26th, 2014 IN Experiential marketing

User experience is a term that is often associated with surfing the web, but it’s also something that applies to all forms of marketing, including events. How a user experiences a campaign, and what they take from it are vital to its success. Whether it’s on the web, or in person, it’s key to make sure that you are engaging your audience with the experience, the brand, and the message you want to get across. READ MORE

Line Up Stages Skandia International Conference

Posted by: Line Up on February 24th, 2014 IN Conferences

Earlier this month, we were delighted to produce a 2-day global sales conference for Skandia International (a member of the Old Mutual Group) in London. READ MORE

The A-Z of Experiential Marketing – T for Target Market

Here in our ongoing series, the A-Z of Experiential Marketing, we look at 5 great examples of creative targeting brought to life with unique brand experiences. READ MORE

The A-Z of Experiential Marketing: S for Social Media

Posted by: The A-Z of Experiential Marketing on January 31st, 2014 IN Experiential marketing

How to use social media to bring your event community closer together; READ MORE