Posts Tagged ‘event production’

DRIVELAB 2018

Posted by: Mel Remme on March 26th, 2018 IN Internal communications

January of this year Line Up delivered an ambitious 7 week dealer training event in Madrid for Volvo Cars. The DriveLab event was designed for Volvo’s dealer network from Europe, the Middle East and Africa; introducing over 4000 dealers and Volvo staff to the New XC40, over a 2 day programme. Immersing them into the XC40’s customer profile, capabilities and competitors.   Participants stayed in the highly contemporary Hotel Silken Puerta America, where each of the 12 floors have been designed by a different, world-renowned architect, setting the scene for the innovative new XC40. The evening began with an XC40 READ MORE

TURNING EVENTS INTO CASCADES

Posted by: Kath Wallace on August 14th, 2017 IN Viewpoints

It’s almost a law. Once an event is over, the music stops and everyone gets on with business as usual. All the good work – investment of time, effort and money – is allowed to slip away quietly. The event theme is put into early retirement. Pledges and promises made onsite fail to get turned into programmes. All the enthusiasm and understanding dribbles out to teams, when it could be cascaded and reinforced. Then, when the next year’s event is planned, everyone starts from scratch. How often do speakers look back at previous content, key messages and event identities, before READ MORE

Volvo Ocean Race 2014/15 – Producer’s Log #3

Posted by: Jo Rees on January 9th, 2015 IN Fun stuff

Welcome back to our Volvo Ocean Race Producer’s Log. Our first update for 2015 but our third port-of-call in this grueling trans-global race. Well, I say grueling, but whilst the 7 teams were battling it out in the open seas I popped back to Blighty to celebrate Christmas on dry land. After a truly tough few days of eating and drinking I headed to Abu Dhabi where 6 teams had already made port with my personal favourites, Dongfeng in second place. Team Vestas Wind dramatically came aground off the coast of Mauritius and have retired from the race for now……all READ MORE

Volvo Ocean Race 2014/15 – Producers Log #2

Posted by: Jo Rees on December 2nd, 2014 IN General news

Producer, Jo Rees, travels with Volvo entertaining VIPs along the course of the Volvo Ocean Race. Stage 2 takes her to Capetown where she writes about the incredible port and Race Village. READ MORE

Line Up appointed by Johnson & Johnson for Dubai Conference

Posted by: Line Up on August 8th, 2014 IN Conferences

We've been hired by the health care firm Johnson & Johnson Middle East to orchestrate its annual conference in Dubai from 14th – 17th September. READ MORE

74 Stanley Gardens

Posted by: Line Up on July 4th, 2014 IN General news

Today is the day that we say goodbye to our offices in Chiswick and hello to our new home at 74 Stanley Gardens in Acton. READ MORE

Corporate Celebrations – 5 top tips on organizing an event with a legacy

Posted by: Line Up on June 23rd, 2014 IN Experiential marketing

How do you ensure that the power of your event will last beyond the popping of the last champagne corks? Here are 5 key considerations if you’re embarking on a corporate celebration. READ MORE

A-Z of Experiential Marketing: Y for Youth

The penultimate in our A-Z of Experiential Marketing series brings us – rather predictably – to Y and the huge topic of marketing to Youth. READ MORE

A-Z OF EXPERIENTIAL MARKETING: X FOR X-FACTOR

As we approach the final stage of our trawl through the experiential alphabet we arrive at ‘X’ for ‘X-Factor’. Thankfully not the sole preserve of Saturday night TV talent shows, the Oxford English Dictionary defines this elusive attribute as “a noteworthy special talent or quality”. READ MORE

Photo blog: Finland

Posted by: Kate Gunn on May 6th, 2014 IN Fun stuff

Our Creative Director, Neil Thompson, recently went to check out what Finland has to offer. He was bowled over by the landscape, vistas, hotels, spas, restaurants, hospitality, and of course, the opportunity to pursue his own passions – the plethora of winter sports on offer. READ MORE