Posts Tagged ‘event production’

TURNING EVENTS INTO CASCADES

Posted by: Kath Wallace on August 14th, 2017 IN Viewpoints

It’s almost a law. Once an event is over, the music stops and everyone gets on with business as usual. All the good work – investment of time, effort and money – is allowed to slip away quietly. The event theme is put into early retirement. Pledges and promises made onsite fail to get turned into programmes. All the enthusiasm and understanding dribbles out to teams, when it could be cascaded and reinforced. Then, when the next year’s event is planned, everyone starts from scratch. How often do speakers look back at previous content, key messages and event identities, before READ MORE

Volvo Ocean Race 2014/15 – Producer’s Log #3

Posted by: Jo Rees on January 9th, 2015 IN Fun stuff

Welcome back to our Volvo Ocean Race Producer’s Log. Our first update for 2015 but our third port-of-call in this grueling trans-global race. Well, I say grueling, but whilst the 7 teams were battling it out in the open seas I popped back to Blighty to celebrate Christmas on dry land. After a truly tough few days of eating and drinking I headed to Abu Dhabi where 6 teams had already made port with my personal favourites, Dongfeng in second place. Team Vestas Wind dramatically came aground off the coast of Mauritius and have retired from the race for now……all READ MORE

Volvo Ocean Race 2014/15 – Producers Log #2

Posted by: Jo Rees on December 2nd, 2014 IN General news

Producer, Jo Rees, travels with Volvo entertaining VIPs along the course of the Volvo Ocean Race. Stage 2 takes her to Capetown where she writes about the incredible port and Race Village. READ MORE

Line Up appointed by Johnson & Johnson for Dubai Conference

Posted by: Line Up on August 8th, 2014 IN Conferences

We've been hired by the health care firm Johnson & Johnson Middle East to orchestrate its annual conference in Dubai from 14th – 17th September. READ MORE

74 Stanley Gardens

Posted by: Line Up on July 4th, 2014 IN General news

Today is the day that we say goodbye to our offices in Chiswick and hello to our new home at 74 Stanley Gardens in Acton. READ MORE

i-Spy: Sofas in the Stadium for the World Cup

Posted by: Line Up on June 24th, 2014 IN Experiential marketing

It’s not all about Rio’s Maracanã this World Cup – they may have frenzied fans, flares, and an electric atmosphere, but have you seen that Union Berlin’s stadium has sofas?! READ MORE

Corporate Celebrations – 5 top tips on organizing an event with a legacy

Posted by: Line Up on June 23rd, 2014 IN Experiential marketing

How do you ensure that the power of your event will last beyond the popping of the last champagne corks? Here are 5 key considerations if you’re embarking on a corporate celebration. READ MORE

A-Z of Experiential Marketing: Y for Youth

The penultimate in our A-Z of Experiential Marketing series brings us – rather predictably – to Y and the huge topic of marketing to Youth. READ MORE

i-Spy: Shell transforms ordinary cars into racing cars

Posted by: Line Up on June 4th, 2014 IN Experiential marketing

Oil giant Shell brought the thrill of the race track to a regular petrol station in this clever experiential stunt to promote Shell V-Power Ethanol as the official fuel of Brazil's major motorsport series -- Stock Car. READ MORE

London Hotspots: The Queen Elizabeth Olympic Park

Posted by: Kate Gunn on May 27th, 2014 IN London Hotspots

London is undisputedly one of the world’s greatest cities. The capital is both a financial and cultural hub and is renowned for the breadth and diversity of its attractions. In the summer months the city comes into its own and so for the next few weeks, Crane’s Eye View will be serving up a new regular feature: London Hotspots. This week, we take a look at Stratford’s Olympic Park. READ MORE