Posts Tagged ‘event production agency’

‘ONLY CONNECT’ (E.M Forster)

Posted by: Kath Wallace on August 7th, 2017 IN Viewpoints

My last blog encouraged storytelling over traditional content-dumping. Let’s go a step further. A story brings a strategy to life, but ‘telling’ isn’t enough. To connect, we need a dialogue. To feel energised and engaged, any audience has to be heard as well as spoken to. More, they need to take part, rather than just receive. Interaction is fundamental if you want a message to stick. Most of us know this. We nod wisely at the old saying: “Tell me and I shall forget, show me and I shall remember, involve me and I will understand.” So why do organisations READ MORE

LET ME TELL YOU A STORY

Posted by: Kath Wallace on July 26th, 2017 IN Viewpoints

Every business has a strategy. It is usually drawn up with (or by) consultants. The comprehensive version covers pages of Venn diagrams and matrices, management speak and profound insights. It’s a guide for the board, but impenetrable to most of the team.In business as in life, people need inspiration, clarity and brevity. So why do we throw the kitchen sink at them instead? The simple answer is that it’s the default mode. Senior leaders grew up with it. They understand strategy – so assume that everyone else will ‘get it’, in granular detail.  They attend endless meetings, so presume that READ MORE

Up Close and Personal: Sarah Carter

Posted by: Line Up on August 14th, 2015 IN Fun stuff

Welcome to another post in our new ‘Line Up Close and Personal’ blog series, where you can get to know the Line Up team on a more personal level. Our Financial Controller Sarah Carter loves hot places, her children and 80’s music (not in any particular order) and is always there when we get our numbers in a twist. READ MORE

i-SPY: Gerry Judah at Festival of Speed

Posted by: Neil Thompson on July 20th, 2015 IN Viewpoints

Our creative Director, Neil Thompson explains his love for the creative talents of Gerry Judah at Goodwood Festival of Speed. READ MORE

Line Up appointed by Johnson & Johnson for Dubai Conference

Posted by: Line Up on August 8th, 2014 IN Conferences

We've been hired by the health care firm Johnson & Johnson Middle East to orchestrate its annual conference in Dubai from 14th – 17th September. READ MORE

74 Stanley Gardens

Posted by: Line Up on July 4th, 2014 IN General news

Today is the day that we say goodbye to our offices in Chiswick and hello to our new home at 74 Stanley Gardens in Acton. READ MORE

i-Spy: Sofas in the Stadium for the World Cup

Posted by: Line Up on June 24th, 2014 IN Experiential marketing

It’s not all about Rio’s Maracanã this World Cup – they may have frenzied fans, flares, and an electric atmosphere, but have you seen that Union Berlin’s stadium has sofas?! READ MORE

Corporate Celebrations – 5 top tips on organizing an event with a legacy

Posted by: Line Up on June 23rd, 2014 IN Experiential marketing

How do you ensure that the power of your event will last beyond the popping of the last champagne corks? Here are 5 key considerations if you’re embarking on a corporate celebration. READ MORE

A-Z of Experiential Marketing: Y for Youth

The penultimate in our A-Z of Experiential Marketing series brings us – rather predictably – to Y and the huge topic of marketing to Youth. READ MORE

i-Spy: Shell transforms ordinary cars into racing cars

Posted by: Line Up on June 4th, 2014 IN Experiential marketing

Oil giant Shell brought the thrill of the race track to a regular petrol station in this clever experiential stunt to promote Shell V-Power Ethanol as the official fuel of Brazil's major motorsport series -- Stock Car. READ MORE