Posts Tagged ‘creative communications’

Getting the Entertainment Brief Right

Posted by: Mel Remme on October 5th, 2017 IN Viewpoints

The Line Up team attended JLA’s Royal Variety Show last week at Cadogan Hall. There was a real mix of diverse talent, from renowned host ‘Alexander Armstrong’ to less familiar performers like ‘Duke Beatbox’.   We all avidly discussed the performances after the show, with everyone having a differing option about who their favourite performer was; ‘Kerry Godliman, no Phil Wang, no no definitely Tom Allen although Duke were amazing and so different…’   This debate got me thinking about how subjective entertainment is, and how hard it is to find acts that will please everyone. This is so true READ MORE

The Power of Emotions

Posted by: Norman Tamkivi on September 1st, 2017 IN Viewpoints

We all know the room-filling silence that lingers after you have finished watching a powerful film with your friends. A great movie can evoke so many strong emotions in just a few hours that after the experience is over, you just want to sit, wait, recover and slowly return to the real world. Well-told stories resonate with us and stay in our conscious or unconscious mind for weeks, months or even for a lifetime. Understanding this makes all the difference in the world of video content for events. Although some corporate topics might seem a bit uninspiring on the surface, READ MORE

TRUST ME. I’M A CAR DEALER

Posted by: Rob Leach on August 21st, 2017 IN Uncategorized

TV was supposed to kill radio. Radio is flourishing. eBooks were going to destroy print. More books are printed than ever. The internet was due to cut out the middlemen. It merely created new types of intermediary. In much the same way, many commentators believe that eRetailing spells the beginning of the end for dealer networks. Well, not so fast… If car dealers evolve, they too will continue to be needed – but only if networks adopt new technologies and a customer-centred mindset. It’s all happening, but far too slowly. The automotive model has barely changed for a century. Dealers READ MORE

AUTONOMY’S COMING

Posted by: Rob Leach on August 7th, 2017 IN Viewpoints

Or is it? “It’s a matter of when, not if.” That’s the received wisdom around autonomous driving. If Tesla, Apple and Google are betting the farm on it, driverless cars are a no-brainer. With every OEM also investing billions to convert a century of petrol and diesel cars into a brave new world of electrically powered self-driving safety capsules, the days of driver-propulsion seem numbered. But hang on. There are some massive barriers to overcome. Perhaps surprisingly, technology isn’t one of them. Massively complicated systems which combine computers, algorithms, artificial intelligence, lasers and sensors are up to the job. Their READ MORE

‘ONLY CONNECT’ (E.M Forster)

Posted by: Kath Wallace on August 7th, 2017 IN Viewpoints

My last blog encouraged storytelling over traditional content-dumping. Let’s go a step further. A story brings a strategy to life, but ‘telling’ isn’t enough. To connect, we need a dialogue. To feel energised and engaged, any audience has to be heard as well as spoken to. More, they need to take part, rather than just receive. Interaction is fundamental if you want a message to stick. Most of us know this. We nod wisely at the old saying: “Tell me and I shall forget, show me and I shall remember, involve me and I will understand.” So why do organisations READ MORE

Muse of the Month: The Selfie Stick is Dead, Long Live Lily

Posted by: Rob Leach on June 8th, 2015 IN Fun stuff

This month our MD, Rob Leach muses about the recent ban on selfie sticks at major events and introduces Lily camera. READ MORE

i-SPY: Carlsberg and Birds Eye

Posted by: Line Up on April 23rd, 2015 IN Experiential marketing

In years gone by, there was a text book, clear definition for each type of marketing activity – we see more now, in the age of “doing things differently” the lines of those definitions being blurred. We have recently seen a number of advertising posters doubling as experiential activity for maximum brand and PR advantage. READ MORE

Muse of the Month: 3 Emerging Technologies to Explore

Posted by: Stuart Grahame on April 8th, 2015 IN Muse of the Month

Welcome back to ‘Muse of the month’, our outlet for passing on our thoughts, views and opinions on anything that is particularly trending or topical. This month, Stuart Grahame discusses how emerging technologies are helping to engage with audiences and his top 3 to look out for. READ MORE

i-Spy: Adobe Heart Tree

Posted by: Line Up on September 4th, 2014 IN Fun stuff

This mesmerising installation, which revitalised a 100-year-old tree using a person's heartbeat, confirmed the deep-rooted importance of putting your heart into the art you create. READ MORE

Line Up appointed by Johnson & Johnson for Dubai Conference

Posted by: Line Up on August 8th, 2014 IN Conferences

We've been hired by the health care firm Johnson & Johnson Middle East to orchestrate its annual conference in Dubai from 14th – 17th September. READ MORE