Posts Tagged ‘creative communications agency’

TURNING EVENTS INTO CASCADES

Posted by: Kath Wallace on August 14th, 2017 IN Viewpoints

It’s almost a law. Once an event is over, the music stops and everyone gets on with business as usual. All the good work – investment of time, effort and money – is allowed to slip away quietly. The event theme is put into early retirement. Pledges and promises made onsite fail to get turned into programmes. All the enthusiasm and understanding dribbles out to teams, when it could be cascaded and reinforced. Then, when the next year’s event is planned, everyone starts from scratch. How often do speakers look back at previous content, key messages and event identities, before READ MORE

‘ONLY CONNECT’ (E.M Forster)

Posted by: Kath Wallace on August 7th, 2017 IN Viewpoints

My last blog encouraged storytelling over traditional content-dumping. Let’s go a step further. A story brings a strategy to life, but ‘telling’ isn’t enough. To connect, we need a dialogue. To feel energised and engaged, any audience has to be heard as well as spoken to. More, they need to take part, rather than just receive. Interaction is fundamental if you want a message to stick. Most of us know this. We nod wisely at the old saying: “Tell me and I shall forget, show me and I shall remember, involve me and I will understand.” So why do organisations READ MORE

THE ELECTRIC DELUSION

Posted by: Rob Leach on August 2nd, 2017 IN Viewpoints

With the UK planning to ban petrol and diesel cars in 2040, an electric future has always seemed a predictable one. But as I note below, there are massive roadblocks ahead. First, the positive news. Whether it takes years or decades to move across to a driverless world, their powertrains will not be driven by diesel or petrol. Today’s hybrids and plug in hybrids will inevitably give way to full electric. Two thirds of motorists own or are open to owning an electric or hybrid car[1]. A new report[2] states that 60 percent of all vehicles on the road might READ MORE

Muse of the Month: 3D Printing

Posted by: Line Up on May 5th, 2015 IN Muse of the Month

Muse of the Month for May looks at the growth of 3D printing and some cool examples. READ MORE

i-SPY: Carlsberg and Birds Eye

Posted by: Line Up on April 23rd, 2015 IN Experiential marketing

In years gone by, there was a text book, clear definition for each type of marketing activity – we see more now, in the age of “doing things differently” the lines of those definitions being blurred. We have recently seen a number of advertising posters doubling as experiential activity for maximum brand and PR advantage. READ MORE

Line Up Close and Personal: Rebecca White, Logistics Manager

Posted by: Rebecca on September 26th, 2014 IN General news

Our spritely Logistics Manager Rebecca White was the second Line Upper to step up to talk about her interests in and outside of work. With her passion for travelling the world and Queen Bey that come in equal measures, you’re sure to be in good company with our Rebecca, aka Reebs. READ MORE

The Complete A-Z of Experiential Marketing

Posted by: Line Up on September 9th, 2014 IN Experiential marketing

We set ourselves a blogging challenge in 2013. We wanted to see if we could channel our collective knowledge and expertise to come up with our very own A-Z of Experiential Marketing. And we’ve done it! READ MORE

Line Up appointed by Johnson & Johnson for Dubai Conference

Posted by: Line Up on August 8th, 2014 IN Conferences

We've been hired by the health care firm Johnson & Johnson Middle East to orchestrate its annual conference in Dubai from 14th – 17th September. READ MORE

Brand Summer Postcard: Commonwealth Games

Posted by: Line Up on July 29th, 2014 IN Experiential marketing

It looks like Glasgow is the place to be not only for the games, but also for the fun experiential marketing activations and brand experiences that surrounds them. Here’s our round up of the best ones… READ MORE

i-Spy: The Chevrolet Roadcoaster

Posted by: Line Up on July 25th, 2014 IN Experiential marketing

We absolutely loved this virtual car experience from Chevrolet! In a nice bit of experiential marketing, two Chevrolet cars – a Sonic and Camaro – were modified with a hydraulic system and connected to a video game to create The Chevrolet Road Coaster. READ MORE