Posts Tagged ‘creative communications agency’

TURNING EVENTS INTO CASCADES

Posted by: Kath Wallace on August 14th, 2017 IN Viewpoints

It’s almost a law. Once an event is over, the music stops and everyone gets on with business as usual. All the good work – investment of time, effort and money – is allowed to slip away quietly. The event theme is put into early retirement. Pledges and promises made onsite fail to get turned into programmes. All the enthusiasm and understanding dribbles out to teams, when it could be cascaded and reinforced. Then, when the next year’s event is planned, everyone starts from scratch. How often do speakers look back at previous content, key messages and event identities, before READ MORE

‘ONLY CONNECT’ (E.M Forster)

Posted by: Kath Wallace on August 7th, 2017 IN Viewpoints

My last blog encouraged storytelling over traditional content-dumping. Let’s go a step further. A story brings a strategy to life, but ‘telling’ isn’t enough. To connect, we need a dialogue. To feel energised and engaged, any audience has to be heard as well as spoken to. More, they need to take part, rather than just receive. Interaction is fundamental if you want a message to stick. Most of us know this. We nod wisely at the old saying: “Tell me and I shall forget, show me and I shall remember, involve me and I will understand.” So why do organisations READ MORE

THE ELECTRIC DELUSION

Posted by: Rob Leach on August 2nd, 2017 IN Viewpoints

With the UK planning to ban petrol and diesel cars in 2040, an electric future has always seemed a predictable one. But as I note below, there are massive roadblocks ahead. First, the positive news. Whether it takes years or decades to move across to a driverless world, their powertrains will not be driven by diesel or petrol. Today’s hybrids and plug in hybrids will inevitably give way to full electric. Two thirds of motorists own or are open to owning an electric or hybrid car[1]. A new report[2] states that 60 percent of all vehicles on the road might READ MORE

Line Up Close and Personal: Rebecca White, Logistics Manager

Posted by: Rebecca on September 26th, 2014 IN General news

Our spritely Logistics Manager Rebecca White was the second Line Upper to step up to talk about her interests in and outside of work. With her passion for travelling the world and Queen Bey that come in equal measures, you’re sure to be in good company with our Rebecca, aka Reebs. READ MORE

The Complete A-Z of Experiential Marketing

Posted by: Line Up on September 9th, 2014 IN Experiential marketing

We set ourselves a blogging challenge in 2013. We wanted to see if we could channel our collective knowledge and expertise to come up with our very own A-Z of Experiential Marketing. And we’ve done it! READ MORE

Line Up appointed by Johnson & Johnson for Dubai Conference

Posted by: Line Up on August 8th, 2014 IN Conferences

We've been hired by the health care firm Johnson & Johnson Middle East to orchestrate its annual conference in Dubai from 14th – 17th September. READ MORE

Destination Focus: Dubrovnik for meetings and incentive trips

Posted by: Kate Gunn on July 18th, 2014 IN Conferences

Kate Gunn, our head of logistics, recently went to Dubrovnik in Croatia to get a feel for what’s on offer for incentive trips and meetings. READ MORE

A-Z of Experiential Marketing: Z for Zeitgeist

Posted by: Line Up on July 11th, 2014 IN The A-Z of Experiential Marketing

Z for Zeitgeist brings us neatly to the end of this epic blog series and what a great way to end, by exploring 6 key marketing trends of the moment and their impact on the world of experiential marketing... READ MORE

74 Stanley Gardens

Posted by: Line Up on July 4th, 2014 IN General news

Today is the day that we say goodbye to our offices in Chiswick and hello to our new home at 74 Stanley Gardens in Acton. READ MORE

Corporate Celebrations – 5 top tips on organizing an event with a legacy

Posted by: Line Up on June 23rd, 2014 IN Experiential marketing

How do you ensure that the power of your event will last beyond the popping of the last champagne corks? Here are 5 key considerations if you’re embarking on a corporate celebration. READ MORE