Posts Tagged ‘brand experience’

Line Up Close and Personal: Stuart Grahame, Producer

Posted by: Stuart Grahame on June 25th, 2015 IN Fun stuff

Stuart has been at Line Up for 9 years as is a Producer, focusing on Video Content. He has a witty sense of humour, is a natty dresser, loves a good sandwich , IKEA and every last song played at a wedding, especially if it's the Grease megamix! READ MORE

i-SPY: Carlsberg and Birds Eye

Posted by: Line Up on April 23rd, 2015 IN Experiential marketing

In years gone by, there was a text book, clear definition for each type of marketing activity – we see more now, in the age of “doing things differently” the lines of those definitions being blurred. We have recently seen a number of advertising posters doubling as experiential activity for maximum brand and PR advantage. READ MORE

Muse of the Month: 3 Emerging Technologies to Explore

Posted by: Stuart Grahame on April 8th, 2015 IN Muse of the Month

Welcome back to ‘Muse of the month’, our outlet for passing on our thoughts, views and opinions on anything that is particularly trending or topical. This month, Stuart Grahame discusses how emerging technologies are helping to engage with audiences and his top 3 to look out for. READ MORE

Muse of the month: What turns an ‘experience’ into an ‘engagement’?

Posted by: Line Up on November 21st, 2014 IN Experiential marketing

Welcome back to ‘Muse of the month’, our new outlet for passing on our thoughts, views and opinions on anything that is particularly trending or topical.  This month at Line Up HQ we’ve been talking about exactly what it is that turns an ‘experience’ into an ‘engagement’.  What’s the secret ingredient, if indeed there is one, and how do we ensure that we are always maximizing every opportunity to engage. To try to get to the bottom of this particular Holy Grail, Crane’s Eye View talks to 3 Line Up specialists for their expertise and opinion. Rob Leach, Managing Director, READ MORE

i-SPY: Charity pop-ups hijack Halloween and Remembrance Day for great causes

Posted by: Line Up on November 4th, 2014 IN Fun stuff

In today’s climate of austerity and authenticity the pop-up appears to have come into its own with a couple of tactical charitable appearances in two of London’s shopping hotspots. READ MORE

Brand Postcard: London Fashion Week

Posted by: Line Up on September 18th, 2014 IN Experiential marketing

In line with London Fashion Week’s digital advances, brands have also upped their game in digital marketing surrounding the event. And it’s clear you don’t have to be a fashion brand to get on board with London Fashion Week. READ MORE

The Complete A-Z of Experiential Marketing

Posted by: Line Up on September 9th, 2014 IN Experiential marketing

We set ourselves a blogging challenge in 2013. We wanted to see if we could channel our collective knowledge and expertise to come up with our very own A-Z of Experiential Marketing. And we’ve done it! READ MORE

Brand Postcard: Notting Hill Carnival 2014

Posted by: Line Up on August 26th, 2014 IN Experiential marketing

The best brand experiences at Notting Hill Carnival 2014... READ MORE

Line Up appointed by Johnson & Johnson for Dubai Conference

Posted by: Line Up on August 8th, 2014 IN Conferences

We've been hired by the health care firm Johnson & Johnson Middle East to orchestrate its annual conference in Dubai from 14th – 17th September. READ MORE

Celebrating our new office

Posted by: Line Up on August 7th, 2014 IN Fun stuff

We popped open a couple of bottles of bubbly to celebrate our brand spanking new office! READ MORE