Posts Tagged ‘brand engagement’

Getting the Entertainment Brief Right

Posted by: Mel Remme on October 5th, 2017 IN Viewpoints

The Line Up team attended JLA’s Royal Variety Show last week at Cadogan Hall. There was a real mix of diverse talent, from renowned host ‘Alexander Armstrong’ to less familiar performers like ‘Duke Beatbox’.   We all avidly discussed the performances after the show, with everyone having a differing option about who their favourite performer was; ‘Kerry Godliman, no Phil Wang, no no definitely Tom Allen although Duke were amazing and so different…’   This debate got me thinking about how subjective entertainment is, and how hard it is to find acts that will please everyone. This is so true READ MORE

TRUST ME. I’M A CAR DEALER

Posted by: Rob Leach on August 21st, 2017 IN Uncategorized

TV was supposed to kill radio. Radio is flourishing. eBooks were going to destroy print. More books are printed than ever. The internet was due to cut out the middlemen. It merely created new types of intermediary. In much the same way, many commentators believe that eRetailing spells the beginning of the end for dealer networks. Well, not so fast… If car dealers evolve, they too will continue to be needed – but only if networks adopt new technologies and a customer-centred mindset. It’s all happening, but far too slowly. The automotive model has barely changed for a century. Dealers READ MORE

TURNING EVENTS INTO CASCADES

Posted by: Kath Wallace on August 14th, 2017 IN Viewpoints

It’s almost a law. Once an event is over, the music stops and everyone gets on with business as usual. All the good work – investment of time, effort and money – is allowed to slip away quietly. The event theme is put into early retirement. Pledges and promises made onsite fail to get turned into programmes. All the enthusiasm and understanding dribbles out to teams, when it could be cascaded and reinforced. Then, when the next year’s event is planned, everyone starts from scratch. How often do speakers look back at previous content, key messages and event identities, before READ MORE

Muse of the Month: 3 Emerging Technologies to Explore

Posted by: Stuart Grahame on April 8th, 2015 IN Muse of the Month

Welcome back to ‘Muse of the month’, our outlet for passing on our thoughts, views and opinions on anything that is particularly trending or topical. This month, Stuart Grahame discusses how emerging technologies are helping to engage with audiences and his top 3 to look out for. READ MORE

2015: Finding the ultimate venue

Posted by: Kate Gunn on January 5th, 2015 IN Venues

Finding the ultimate venue READ MORE

A year in review: the best of the Line Up blog 2014

Posted by: Line Up on December 22nd, 2014 IN General news

In the spirit of giving and as a huge thank you for following Crane’s Eye View, we thought we would finish the year with a round-up of your favourite 2014 features. The top 3 have been voted for by your own viewing figures, so here they are: The Complete A-Z of Experiential Marketing This blog-a-thon, that was completed in 2014, gave us the opportunity to explore every aspect of the experiential world, from understanding Audiences and writing Briefs, to targeting Youth and exploring the Zeitgeist. Delve into this epic series and discover everything you need to know about experiential marketing.  READ MORE

Muse of the month: What turns an ‘experience’ into an ‘engagement’?

Posted by: Line Up on November 21st, 2014 IN Experiential marketing

Welcome back to ‘Muse of the month’, our new outlet for passing on our thoughts, views and opinions on anything that is particularly trending or topical.  This month at Line Up HQ we’ve been talking about exactly what it is that turns an ‘experience’ into an ‘engagement’.  What’s the secret ingredient, if indeed there is one, and how do we ensure that we are always maximizing every opportunity to engage. To try to get to the bottom of this particular Holy Grail, Crane’s Eye View talks to 3 Line Up specialists for their expertise and opinion. Rob Leach, Managing Director, READ MORE