We look behind the Christmas TV ads to see what the top brands are doing digitally, in-store and elsewhere to enhance their seasonal campaigns.

i-SPY: Behind the Christmas Ads

Posted by: Line Up on December 8th, 2014 IN Corporate video

The battle of the Christmas ads hit the headlines earlier than ever this year and was, quite frankly, old news by about mid-November. And whether you’re enchanted by Monty the Penguin, angry about Sainsbury’s hijacking of the war to end all wars, reduced to tears by Boots’ heartfelt family gathering or already bored of M&S’ fairies, you will certainly have your opinions. Since we’re in the business of taking a more holisitic approach to marketing, we thought we’d delve a little into what lies behind these glossy TV ads. Which campaigns have real depth, who’s giving their fans more to READ MORE

Volvo Ocean Race 2014/15 – Producers Log #2

Posted by: Jo Rees on December 2nd, 2014 IN General news

Producer, Jo Rees, travels with Volvo entertaining VIPs along the course of the Volvo Ocean Race. Stage 2 takes her to Capetown where she writes about the incredible port and Race Village. READ MORE

Photo blog: London Incentive

Posted by: Line Up on November 26th, 2014 IN Conferences
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The Line Up logistics team hosts a group of incentive winners in London. READ MORE

Muse of the month: What turns an ‘experience’ into an ‘engagement’?

Posted by: Line Up on November 21st, 2014 IN Experiential marketing

Welcome back to ‘Muse of the month’, our new outlet for passing on our thoughts, views and opinions on anything that is particularly trending or topical.  This month at Line Up HQ we’ve been talking about exactly what it is that turns an ‘experience’ into an ‘engagement’.  What’s the secret ingredient, if indeed there is one, and how do we ensure that we are always maximizing every opportunity to engage. To try to get to the bottom of this particular Holy Grail, Crane’s Eye View talks to 3 Line Up specialists for their expertise and opinion. Rob Leach, Managing Director, READ MORE

Line Up Close and Personal: Lawrence Andrews, Head of Content

Posted by: Lawrence Andrews on October 29th, 2014 IN Fun stuff

Our dry-humoured Head of Content, Lawrence, has stepped up to talk about his interests in and outside of work. Read on to find out what makes him tick (and to find out what Vexillology is)… READ MORE

Volvo Ocean Race 2014 – Producer’s Log #1

Posted by: Jo Rees on October 16th, 2014 IN Volvo Ocean Race Producer's Log
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Over the next 9 months our event manager Jo Rees will be circumnavigating the globe as part of the Volvo Ocean Race, albeit in the warm and dry comfort of a plane, bringing you her producer's log from each of the stop over ports. READ MORE

Destination Focus: Finland for incentive trips

Posted by: Neil Thompson on October 9th, 2014 IN Destination Focus
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Neil Thompson, our creative director, took a trip to Finland to get a feel for what this stunning Winter Wonderland has to offer. READ MORE

Muse of the month: Vlogging – how to make the most of YouTube’s Ambassadors

Posted by: Line Up on September 30th, 2014 IN Fun stuff
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Welcome to another new series as we blog our way towards the end of 2014. ‘Muse of the month’ is really just an outlet for us to pass on our thoughts on anything that is particularly trending or topical. We hope you enjoy! This month we look at the rise and rise of YouTube’s ever popular vloggers. READ MORE

Line Up Close and Personal: Rebecca White, Logistics Manager

Posted by: Rebecca on September 26th, 2014 IN General news
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Our spritely Logistics Manager Rebecca White was the second Line Upper to step up to talk about her interests in and outside of work. With her passion for travelling the world and Queen Bey that come in equal measures, you’re sure to be in good company with our Rebecca, aka Reebs. READ MORE

Brand Postcard: London Fashion Week

Posted by: Line Up on September 18th, 2014 IN Experiential marketing

In line with London Fashion Week’s digital advances, brands have also upped their game in digital marketing surrounding the event. And it’s clear you don’t have to be a fashion brand to get on board with London Fashion Week. READ MORE