Volvo Ocean Race 2014/15 – Producer’s Log #5

Posted by: Jo Rees on March 30th, 2015 IN Volvo Ocean Race Producer's Log
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Welcome back to our Volvo Ocean Race Producer’s Log. This time to Auckland, New Zealand. READ MORE

Line Up Close and Personal: Mark Bell, Technical Director

Posted by: Line Up on March 25th, 2015 IN Fun stuff
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The latest Line Up Close and Personal: Mark Bell aka Bellyboy is one of Line Up's longest serving employees - at our moving party last summer, he proudly produced his original job offer letter - from 1987! He talks here about his interests in and outside of work.....there's a slight rugby theme you may notice! READ MORE

Microsoft at the Embedded World Fair

Posted by: Jo Rees on March 13th, 2015 IN General news
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On 24th October 2014 Line Up were appointed to design and deliver a stand for Microsoft at the Embedded World Fair, in Nuremberg, Germany from 24th -26th February 2015. Having successfully just completed the job here is an overview of the objective and solution we provided. READ MORE

Volvo Ocean Race 2014/15 – Producer’s Log #4

Posted by: Jo Rees on February 23rd, 2015 IN Volvo Ocean Race Producer's Log
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Welcome back to our Volvo Ocean Race Producer’s Log. This time to Sanya, the southern-most city on China’s Hainan Island. READ MORE

Line Up Close and Personal: Carla Maylin, Office Manager and Production Support

Posted by: Line Up on February 9th, 2015 IN Fun stuff
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Welcome back to Line Up Close and Personal in which one of the team takes some time out to talk to Crane’s Eye View about their lives in and out of the office. This time it’s Carla Maylin, the backbone of Line Up office life. Ambitious, sorted and everyone’s friend, she’s got slightly dodgy taste in music but a fantastic dinner party guest wishlist. READ MORE

The ICE Awards 2015: What will you enter?

Posted by: Kate Gunn on February 2nd, 2015 IN Awards
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Hotfooting it back from Millbrook where she was busy looking after 180 delegates last week with that special Kate Gunn touch, our Head of Logistics tells Crane’s Eye View why she’s excited about judging this year’s inaugural International Corporate Event Awards. The ICE Awards are the initiative of a steering group of in-house corporate event organisers.  The aim is to give in-house teams the opportunity to step into the limelight when most awards schemes are aimed at the agency side of our industry.  It will be the first of its kind in the UK to truly put the spotlight on corporate READ MORE

i-SPY: Nike + takes personalisation to a new level

Posted by: Line Up on January 19th, 2015 IN Experiential marketing
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Personalisation is set to be one of the standout marketing trends of 2015 and  Nike have already raised the bar and set a gold standard for other brands to follow with their Outdo You campaign. Using data gathered via their motivational personal fitness app Nike +, they’ve created and sent out personal films to 100,000 users encouraging them to beat their 2014 achievements and goals in 2015. The beautifully animated black and white films place runners in familiar settings showing local landmarks as well as featuring their own running stats. They’ve also created some generic versions including this one featuring READ MORE

Volvo Ocean Race 2014/15 – Producer’s Log #3

Posted by: Jo Rees on January 9th, 2015 IN Fun stuff
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Welcome back to our Volvo Ocean Race Producer’s Log. Our first update for 2015 but our third port-of-call in this grueling trans-global race. Well, I say grueling, but whilst the 7 teams were battling it out in the open seas I popped back to Blighty to celebrate Christmas on dry land. After a truly tough few days of eating and drinking I headed to Abu Dhabi where 6 teams had already made port with my personal favourites, Dongfeng in second place. Team Vestas Wind dramatically came aground off the coast of Mauritius and have retired from the race for now……all READ MORE

2015: Finding the ultimate venue

Posted by: Kate Gunn on January 5th, 2015 IN Venues
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Finding the ultimate venue READ MORE

A year in review: the best of the Line Up blog 2014

Posted by: Line Up on December 22nd, 2014 IN General news
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In the spirit of giving and as a huge thank you for following Crane’s Eye View, we thought we would finish the year with a round-up of your favourite 2014 features. The top 3 have been voted for by your own viewing figures, so here they are: The Complete A-Z of Experiential Marketing This blog-a-thon, that was completed in 2014, gave us the opportunity to explore every aspect of the experiential world, from understanding Audiences and writing Briefs, to targeting Youth and exploring the Zeitgeist. Delve into this epic series and discover everything you need to know about experiential marketing.  READ MORE