Line Up appointed by Johnson & Johnson for Dubai Conference

Posted by: Line Up on August 8th, 2014 IN Conferences


We’ve been hired by the health care firm Johnson & Johnson Middle East to orchestrate its annual conference in Dubai from 14th – 17th September.

The brand’s MENAP (Middle East, North Africa and Pakistan) Annual Meeting 2014, which will be hosted at The Oberoi Hotel in Dubai’s Business Bay, will see 230 delegates come together to celebrate Johnson and Johnson’s 2014 successes and align the business for future growth. The four day event will comprise a series of plenary talks, break-out sessions and a gala dinner.

Line Up will be responsible for designing all content and branding for the event and is shooting and editing a series of videos, plus event ‘stings’.  We are also handling delegate acquisition, having designed a bespoke event website, and will oversee on-site delegate management, organising all entertainment and a gala dinner.

Kath Wallace, Associate Director at Line Up comments: “This is a significant international event for Johnson & Johnson, designed to engage employees, regional distributors and local partners across Pakistan, Dubai, Saudi Arabia, Egypt and Morocco.  We look forward to helping the firm create a truly memorable event.”

The Oberoi Hotel opened in June 2013 and is already winning widespread global acclaim.  It was voted Middle East’s Leading Luxury City Hotel in the World Travel Awards 2014, and was also recently named Best New Business Hotel by Business Traveller Middle East Magazine.

Line Up

Line Up

Line Up is an award-winning, creative communications agency, headquartered in London. We create engaging live and digital brand experiences for internal and external audiences all over the world.

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