Heroes Rugby Challenge

Posted by: Line Up on October 11th, 2011 IN Corporate video

If you’re a rugby fan, you may already know that Saturday 3rd December will see a packed Twickenham stadium staging the Heroes Rugby Challenge, a repeat of the incredibly successful match held in 2008. This fabulous event is organised in support of Help for Heroes and aims to raise over £1m for the H4H Tedworth House rehabilitation facility.

Rugby World Cup winners Lawrence Dallaglio, Jason Leonard and Welsh legend, Ieuan Evans, are managing the H4H Northern Hemisphere XV against a star studded Southern Hemisphere team, overseen by Australian and All Black World Cup winners Michael Lynagh and Sean Fitzpatrick.

We are incredibly proud to be involved in a very small way by helping to promote the event with the production of a series of short films that aim to create some on-line chat and dialogue about the match and, ultimately, help to sell tickets.

The films are being released to coincide with the World Cup, when interest in the sport naturally peaks, with the launch of the final film scheduled for late November, 2 weeks before the match itself.

The three films revolve around the incredibly emotive poem, ‘What is a hero?’, specially written to promote the event and delivered by heroes from the rugby field and the armed forces. Look out for them on www.heroesrugby.org.uk and on Facebook  and Twitter.

Line Up

Line Up

Line Up is an award-winning, creative communications agency, headquartered in London. We create engaging live and digital brand experiences for internal and external audiences all over the world.

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