Volvo V40 App Wins Silver at IVCA Awards

Posted by: Line Up on March 25th, 2013 IN Awards

We are as pleased as punch to have come away from the IVCA Awards with the silver in the Digital Communications category for the app we created for the global dealer launch of the Volvo V40.

The V40 Digital Launch Toolkit is a brand new launch concept that enabled Volvo to deliver information simultaneously to its entire global dealership.  It reached over 5,000 dealers in 64 markets and was a cost-effective way to deliver key product information that allowed dealers to fully engage with consumers.  It also provided dealers with the know-how and practical tools to plan and execute their own local launch events.

We are very proud of the entire Line Up team for securing another bit of silverware for the glinting cabinet!

The IVCA Awards 2013 were held on the 22nd of March at The Grosvenor House Hotel in London.

Volvo V40 App

Line Up

Line Up

Line Up is an award-winning, creative communications agency, headquartered in London. We create engaging live and digital brand experiences for internal and external audiences all over the world.

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