Line Up’s Logistics Manager Rebecca White recently visited Stockholm and Swedish Lapland to find out more about the facilities on offer for meetings and incentives.

Destination Focus: Sweden

Posted by: Rebecca on April 17th, 2015 IN Destination Focus

Spring has finally hit…the sun is out, flip flops are making appearances and even our local Ice-Cream man Jim is doing his daily rounds. With that said, now’s the time to start thinking about your next winter incentive and get those creative juices flowing. When planning events and incentives it is vital that we have first-hand knowledge of interesting destinations and experiences with the wow factor. 

With this week’s weather it’s hard to believe that only a couple of weeks ago Line Up’s Logistics Manager Rebecca White was out playing in the snow with huskies and snowmobiling through Swedish Lapland.

Thanks to Stockholm Convention Bureau, this trip offered a great opportunity to spend time not only in Stockholm, the Capital City of Sweden but also Luleå, in the North of Sweden – tucked away in Swedish Lapland. The dual location trip showed the diverse richness of Sweden’s great outdoors.



The first stop on the agenda was Stockholm, built on 14 islands, it offers a stunning mix of modern and medieval architecture as well as parks and nature.

1 Stockholm


We stayed at the Sheraton Stockholm, a traditional offering, standing over the river with great views of the cobbled streets of the Medieval Centre. The hotel is situated minutes away from the world-famous City Hall – home to the Nobel Prize banquet. The hotel offers 15 meeting rooms, the largest space being 4,048 sq ft which can hold 380 theatre style and 330 for a dinner dance.

2 Sheraton Stockholm

The Grand Hotel does exactly what it says on its sparkling tin, it is a beautifully grand property, the crème-de-la crème of hotels since 1874. Situated right on the waterfront, the hotel overlooks the Royal Palace and Stockholm’s old town. The Grand offers a range of food and beverage outlets including an outdoor terrace, Mathias Dahlgren’s Michelin star restaurant and the spectacular Cadier Bar.

3 Grand Hotel

The Ballroom better known as the Spegelsalen, the ‘Hall of Mirrors’ is a room oozing glamour – one not to be missed!

4 Hall of Mirrors

Spegelsalen is now regarded as a part of Sweden’s cultural heritage. It has no equivalent anywhere else in Sweden.
The Grand Hotel offers 22 versatile event spaces including Vinterträdgården or ‘Winter Garden’ in the style of an Italian piazza and a 215 seat auditorium.

The Stockholm Waterfront Congress Centre, connected to the Radisson Blu Waterfront is fantastically located between Central Station and the City Hall. The venue can accommodate up to 3000 delegates in a variety of rooms and halls, offering lots of natural daylight in a modern, refreshing environment.


5 Waterfront Congree Centre


Evening Options

While in Stockholm, there’s no better place to spend an evening than out on the water, whether this is on a dinner cruise or river side restaurant. We spent our first evening at Restaurant Ångbåtsbryggan which I would highly recommend to clients and friends.

6 Boat Restaurant

Excuse the quality of the photo (I should have mentioned the restaurant also offers a great wine list! Hiccup).


The restaurant is a short horse drawn carriage ride away from the Sheraton Stockholm (I bet you weren’t expecting that) oh and if it’s cold then blankets and mulled wine are obviously a must.



There’s nothing like being out on the open water, touring a new City from the shores. We took a trip around the Archipelago onboard the M/S Angantyr – perfect for blowing away the early morning cobwebs (she has a large sundeck with room for up to 60 people).


M/S Angantyr is an ice-breaker ship so not only can she sail in the warmer months but can also be rented in the winter for a boat trip with a difference.


8 Angantyr


In less than 24 hours we saw a great deal of the diverse offerings of Stockholm, traditional and modern facilities. Next stop… Luleå but before that, it was time to give us a taste of the temperatures to come…a quick pit stop at Icebar by Icehotel before being whisked away on the Arlanda Express to Arlanda Airport.


9 Icebar






The first night we stayed in the Clarion Sense – a trendy property serving particularly good cocktails in the Skybar. The hotel also has a great restaurant Kitchen & Table (robust Norrland cuisine meets the mystery of bustling Manhattan) offering family style dining – perfect for a relaxed dinner.


10 Kitchen & Table



The Luleå Congress Centre, directly across the road from Clarion Sense offers a vast amount of event space including an auditorium and art gallery which can be exclusively hired.

Other hotel options in Luleå:

The cool kid in town – Best Western Savoy Hotel

The traditionalist with a British pub – Elite Hotel

The mixed bag – Hotel Nordkalotten (snowmobile from the airport, separate conference centre with log cabin feel and plenty of event space including 6 auditoriums!)


Evening options

Exclusively hire a restaurant in Gammelstad; listed on the UNESCO World Heritage List. Restaurant Kaptensgården is nestled in the middle of the village and had the feeling of being in a traditional Swedish home. Great first night in Luleå!

11 Restaurant Kaptensgården



GO GO GO…and experience an ice music concert at the Ice Concert Hall. A once in a lifetime experience – a new art form where professional musicians play instruments made out of ice! As crazy as it sounds, it works and was a truly unique experience – not to mention the fact that you are sat in an igloo, on ice benches! It can also be hired exclusively and used for conferences (although it would have to be a pretty quick one!)

Go check out the website and listen to some of their tracks.


12 Ice Concert


The pictures speak for themselves…an experience never to be forgotten!

Brändön Adventure Lodge & Snowmobile expedition – a special mention to Tommy Holmberg from Nordguide who led the expedition and was the perfect host!


13 Tommy



15 Snowmobile


16 Huskies


17 Volvo


Cross cart, ice rally and husky safari at Wilderness Lodge Ebbenjarka


18 Reindeer Stew

Reindeer Stew for lunch – while in Rome and all that…well Sweden!

It was a magical weekend full of frozen fun! So thank you Caroline & Christian (Stockholm Convention Bureau) and Martin (Visit Luleå).






Rebecca White is Logistics Manager at Line Up. She is a list maker at heart and ticks off to-dos at an astounding rate. Always ready to sort, fix, do, scurry about and solve any problem creatively. She also knows her Prada from her Primark and likes country pubs.

More Posts

Tags: , , , ,