Creating digital content for Inchcape

Posted by: Line Up on July 7th, 2011 IN Corporate video

Having worked with global car retailer, Inchcape for a number of years on diverse projects – ranging from senior management conferences through to employee engagement programmes – we’ve recently completed another collaboration, this time creating content and films for an investor seminar and for their new website.

You can see the films now live on the homepage of the site under the banner ‘Inchcape Explained’. They aim to give all stakeholders a clear and comprehensive understanding of the business. The first 90-second film focuses on the company’s customer-centric strategy while the remaining three films reveal the scale and excellence of Inchcape’s business model and explain the company’s key channels to market.

They were first aired at a recent investor seminar in London. The seminar, entitled ‘“Inchcape – Powering ahead worldwide” was a one-day event for 100 key investors and analysts in the auditorium of Nomura Bank in London. We were responsible for crafting all the digital content that was used on the day, including adapting presentations from nine international markets and filming and editing the event for the Inchcape website. We also had the enviable task of organising a display of some of Inchcape’s fabulous sports cars outside the venue for the post-event drinks reception.

Line Up

Line Up

Line Up is an award-winning, creative communications agency, headquartered in London. We create engaging live and digital brand experiences for internal and external audiences all over the world.

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