Welcome back to ‘Muse of the month’, our outlet for passing on our thoughts, views and opinions on anything that is particularly trending or topical.
 

Archive for the ‘Web’ Category

Muse of the Month: Could personalisation take us back to the good old days?

Posted by: Line Up on February 16th, 2015 IN Experiential marketing

Welcome back to ‘Muse of the month’, our outlet for passing on our thoughts, views and opinions on anything that is particularly trending or topical. READ MORE

The A-Z of Experiential Marketing – K for Knowledge

Posted by: The A-Z of Experiential Marketing on September 9th, 2013 IN Fun stuff

Continuing our blog series, The A-Z of Experiential Marketing, this week we take a look at some of our favourite online sources that help keep us in the know.... READ MORE

The social media debate continues….

Posted by: Line Up on October 25th, 2011 IN Viewpoints

I was surprised, if not amazed, today to see C&IT’s lead digital headline predicting the demise of social media in the meetings and events industry.  According to Fast Future CEO, Rohit Talwar, speaking at the 50th International Congress and Convention Association (ICCA) in Leipzig this week, social media lends itself only to instant feedback at an event, delegate engagement and marketing.  He apparently then told delegates not to feel ‘guilty’ if they were not using social media within their business. Interestingly, he was also quoted as putting social media into a category of ‘technologies’ alongside wifi and apps.  Social media READ MORE

Heroes Rugby Challenge

Posted by: Line Up on October 11th, 2011 IN Corporate video

If you’re a rugby fan, you may already know that Saturday 3rd December will see a packed Twickenham stadium staging the Heroes Rugby Challenge, a repeat of the incredibly successful match held in 2008. This fabulous event is organised in support of Help for Heroes and aims to raise over £1m for the H4H Tedworth House rehabilitation facility. Rugby World Cup winners Lawrence Dallaglio, Jason Leonard and Welsh legend, Ieuan Evans, are managing the H4H Northern Hemisphere XV against a star studded Southern Hemisphere team, overseen by Australian and All Black World Cup winners Michael Lynagh and Sean Fitzpatrick. We READ MORE

Web video: ever-increasing demand

Posted by: Line Up on October 4th, 2011 IN 3D film production

Video content is fast becoming one of the most valuable and flexible online marketing assets that any company can own, largely due to the insatiable appetite that consumers seem to have for it. Consider the following:  Recent research from Cisco Systems suggests that online video currently represents 40% of all current consumer internet traffic. Cisco predicts that this will increase to 62% by 2015.  YouTube recently announced it now receives 3 BILLION views per day. That’s the equivalent of nearly half the world’s population watching a YouTube video each day.  According to www.comscore.com, there has been a READ MORE

8 key elements of an effective web video

Posted by: Line Up on August 30th, 2011 IN Corporate video

People in the UK are watching, on average, 17 hours of online video per month, and 166 videos per person.  This makes the UK the third largest consumer of online video content in Europe.  These figures are climbing too. It seems that video is not only a dominant feature in user’s current online patterns, it looks set to swell in coming years. But in all this surge for quantity, all too often, quality is getting overlooked. Just because it’s possible for anyone to buy a good quality video camera and publish footage directly onto the web doesn’t suddenly make everyone READ MORE

The great “v-commerce” opportunity for web video

Posted by: Line Up on August 23rd, 2011 IN Corporate video

As we all access the web on an ever widening range of mobile, smartphone and tablet devices, the opportunity to use web video for online selling is exploding – in both B2C and B2B environments. According to a recent report by www.istockanalyst.com, the UK Mobile commerce sector (M-Commerce) is predicted to grow by nearly 134% during 2011, accounting for £1.3 billion in retail sales in its own right. Mobile devices are now an essential part of the shopping process for many consumers – be it for browsing ideas, researching purchases, comparing prices, checking availability and so on. Savvy marketers and READ MORE

Virtual v. live – what’s the debate about?

Posted by: Line Up on November 17th, 2010 IN Experiential marketing

Some say that virtual events are stealing share of the marketing purse from live events, others wonder how digital and live can be integrated and live happily side-by-side. The marketing press perpetuates the discussion both on and off-line. But from where we’re standing, it’s not a question of either/or. These days, we all want to maximise spend which obviously means maximising the impact and reach of out-going communication. The question therefore is not one or the other; reaching audiences now requires a multi-platform approach. So when Volvo recently wanted to provoke a reappraisal of the brand by a younger audience, READ MORE