Archive for the ‘Viewpoints’ Category

Trending in 2015: our predictions

Posted by: Line Up on December 16th, 2014 IN Experiential marketing

Without wishing to put this year to bed too early, we’re all starting to think about the year ahead. What are we going to be doing differently, who or what will the game-changers be and what trends will shape the year as far as the marketing community is concerned. With these questions in mind, here’s what we feel will drive our thinking, actions and business in 2015. Storytelling It feels oddly reassuring to start a ‘trends’ story with something that has been around for thousands of years. Something that is so fundamentally part of all of our lives. So why READ MORE

The Complete A-Z of Experiential Marketing

Posted by: Line Up on September 9th, 2014 IN Experiential marketing

We set ourselves a blogging challenge in 2013. We wanted to see if we could channel our collective knowledge and expertise to come up with our very own A-Z of Experiential Marketing. And we’ve done it! READ MORE

A-Z of Experiential Marketing: Z for Zeitgeist

Posted by: Line Up on July 11th, 2014 IN The A-Z of Experiential Marketing

Z for Zeitgeist brings us neatly to the end of this epic blog series and what a great way to end, by exploring 6 key marketing trends of the moment and their impact on the world of experiential marketing... READ MORE

Corporate Celebrations – 5 top tips on organizing an event with a legacy

Posted by: Line Up on June 23rd, 2014 IN Experiential marketing

How do you ensure that the power of your event will last beyond the popping of the last champagne corks? Here are 5 key considerations if you’re embarking on a corporate celebration. READ MORE

A-Z of Experiential Marketing: Y for Youth

The penultimate in our A-Z of Experiential Marketing series brings us – rather predictably – to Y and the huge topic of marketing to Youth. READ MORE

A-Z of Experiential Marketing: W for Word of Mouth

Posted by: The A-Z of Experiential Marketing on April 16th, 2014 IN Experiential marketing

Nearing the end of our A-Z of experiential marketing series, we’ve now got all the way to ‘W’, and we’re using this sturdy three pronged letter to tackle the topic on everyone’s lips: ‘Word of Mouth’. READ MORE

A-Z of Experiential Marketing: V for Venues

Continuing with our A-Z of Experiential Marketing series we have now reached the dizzying heights of V and thought we’d turn our attention to providing some advice on venues. READ MORE

A-Z of Experiential Marketing – U for User Experience

Posted by: The A-Z of Experiential Marketing on February 26th, 2014 IN Experiential marketing

User experience is a term that is often associated with surfing the web, but it’s also something that applies to all forms of marketing, including events. How a user experiences a campaign, and what they take from it are vital to its success. Whether it’s on the web, or in person, it’s key to make sure that you are engaging your audience with the experience, the brand, and the message you want to get across. READ MORE

The A-Z of Experiential Marketing – T for Target Market

Here in our ongoing series, the A-Z of Experiential Marketing, we look at 5 great examples of creative targeting brought to life with unique brand experiences. READ MORE

The A-Z of Experiential Marketing: S for Social Media

Posted by: The A-Z of Experiential Marketing on January 31st, 2014 IN Experiential marketing

How to use social media to bring your event community closer together; READ MORE