Archive for the ‘Uncategorized’ Category

DRIVELAB 2018

Posted by: Mel Remme on March 26th, 2018 IN Internal communications

January of this year Line Up delivered an ambitious 7 week dealer training event in Madrid for Volvo Cars. The DriveLab event was designed for Volvo’s dealer network from Europe, the Middle East and Africa; introducing over 4000 dealers and Volvo staff to the New XC40, over a 2 day programme. Immersing them into the XC40’s customer profile, capabilities and competitors.   Participants stayed in the highly contemporary Hotel Silken Puerta America, where each of the 12 floors have been designed by a different, world-renowned architect, setting the scene for the innovative new XC40. The evening began with an XC40 READ MORE

5 Memorable Moments – Looking Back on 2017 Trends and Our Most Memorable Moments

Posted by: Line Up on February 6th, 2018 IN Conferences

Line Up is off to a flying start in 2018. With one team on location in Madrid for 9 weeks and another making the final preparations for MWC, we’ve barely had time to reflect on the year just gone. We have had time however, to put together a quick edit of some of the highlights.   1. TECH TRENDS AND BARCELONA! Events are becoming so sophisticated with its use of technologies available to them. Case in point is the ever-rising popularity of Virtual Reality, creating highly immersive brand experiences for delegates. 2017 also saw VR come into its own as READ MORE

TRUST ME. I’M A CAR DEALER

Posted by: Rob Leach on August 21st, 2017 IN Uncategorized

TV was supposed to kill radio. Radio is flourishing. eBooks were going to destroy print. More books are printed than ever. The internet was due to cut out the middlemen. It merely created new types of intermediary. In much the same way, many commentators believe that eRetailing spells the beginning of the end for dealer networks. Well, not so fast… If car dealers evolve, they too will continue to be needed – but only if networks adopt new technologies and a customer-centred mindset. It’s all happening, but far too slowly. The automotive model has barely changed for a century. Dealers READ MORE

Microsoft at the Embedded World Fair

Posted by: Jo Rees on March 13th, 2015 IN General news

On 24th October 2014 Line Up were appointed to design and deliver a stand for Microsoft at the Embedded World Fair, in Nuremberg, Germany from 24th -26th February 2015. Having successfully just completed the job here is an overview of the objective and solution we provided. READ MORE

Line Up Close and Personal: Lawrence Andrews, Head of Content

Posted by: Lawrence Andrews on October 29th, 2014 IN Fun stuff

Our dry-humoured Head of Content, Lawrence, has stepped up to talk about his interests in and outside of work. Read on to find out what makes him tick (and to find out what Vexillology is)… READ MORE

Line Up is 30 years young

Posted by: Line Up on November 1st, 2012 IN General news

This month, Line Up is 30 years young. To mark this coming of age we thought we’d make a little film about ourselves – it’s one of the things we do pretty well. And all this month, follow us on Twitter for some daily highlights from our history. READ MORE