Archive for the ‘Social media’ Category

DRIVELAB 2018

Posted by: Mel Remme on March 26th, 2018 IN Internal communications

January of this year Line Up delivered an ambitious 7 week dealer training event in Madrid for Volvo Cars. The DriveLab event was designed for Volvo’s dealer network from Europe, the Middle East and Africa; introducing over 4000 dealers and Volvo staff to the New XC40, over a 2 day programme. Immersing them into the XC40’s customer profile, capabilities and competitors.   Participants stayed in the highly contemporary Hotel Silken Puerta America, where each of the 12 floors have been designed by a different, world-renowned architect, setting the scene for the innovative new XC40. The evening began with an XC40 READ MORE

Trending in 2015: our predictions

Posted by: Line Up on December 16th, 2014 IN Experiential marketing

Without wishing to put this year to bed too early, we’re all starting to think about the year ahead. What are we going to be doing differently, who or what will the game-changers be and what trends will shape the year as far as the marketing community is concerned. With these questions in mind, here’s what we feel will drive our thinking, actions and business in 2015. Storytelling It feels oddly reassuring to start a ‘trends’ story with something that has been around for thousands of years. Something that is so fundamentally part of all of our lives. So why READ MORE

i-SPY: Behind the Christmas Ads

Posted by: Line Up on December 8th, 2014 IN Corporate video

The battle of the Christmas ads hit the headlines earlier than ever this year and was, quite frankly, old news by about mid-November. And whether you’re enchanted by Monty the Penguin, angry about Sainsbury’s hijacking of the war to end all wars, reduced to tears by Boots’ heartfelt family gathering or already bored of M&S’ fairies, you will certainly have your opinions. Since we’re in the business of taking a more holisitic approach to marketing, we thought we’d delve a little into what lies behind these glossy TV ads. Which campaigns have real depth, who’s giving their fans more to READ MORE

Muse of the month: Vlogging – how to make the most of YouTube’s Ambassadors

Posted by: Line Up on September 30th, 2014 IN Fun stuff

Welcome to another new series as we blog our way towards the end of 2014. ‘Muse of the month’ is really just an outlet for us to pass on our thoughts on anything that is particularly trending or topical. We hope you enjoy! This month we look at the rise and rise of YouTube’s ever popular vloggers. READ MORE

Brand Postcard: London Fashion Week

Posted by: Line Up on September 18th, 2014 IN Experiential marketing

In line with London Fashion Week’s digital advances, brands have also upped their game in digital marketing surrounding the event. And it’s clear you don’t have to be a fashion brand to get on board with London Fashion Week. READ MORE

A-Z of Experiential Marketing: Y for Youth

The penultimate in our A-Z of Experiential Marketing series brings us – rather predictably – to Y and the huge topic of marketing to Youth. READ MORE