A lot has happened since my last producers log. The teams have completed legs 5, 6 and 7 of the race and we have Sailabrated with them in Itajai, Brazil and Newport, America.
 

Archive for the ‘Roadshows’ Category

Volvo Ocean Race 2014/15 – Producer’s Log #6 and 7

Posted by: Jo Rees on May 29th, 2015 IN Volvo Ocean Race Producer's Log

A lot has happened since my last producers log. The teams have completed legs 5, 6 and 7 of the race and we have Sailabrated with them in Itajai, Brazil and Newport, America. READ MORE

Volvo Ocean Race 2014/15 – Producer’s Log #5

Posted by: Jo Rees on March 30th, 2015 IN Volvo Ocean Race Producer's Log

Welcome back to our Volvo Ocean Race Producer’s Log. This time to Auckland, New Zealand. READ MORE

Volvo Ocean Race 2014/15 – Producer’s Log #4

Posted by: Jo Rees on February 23rd, 2015 IN Volvo Ocean Race Producer's Log

Welcome back to our Volvo Ocean Race Producer’s Log. This time to Sanya, the southern-most city on China’s Hainan Island. READ MORE

The ICE Awards 2015: What will you enter?

Posted by: Kate Gunn on February 2nd, 2015 IN Awards

Hotfooting it back from Millbrook where she was busy looking after 180 delegates last week with that special Kate Gunn touch, our Head of Logistics tells Crane’s Eye View why she’s excited about judging this year’s inaugural International Corporate Event Awards. The ICE Awards are the initiative of a steering group of in-house corporate event organisers.  The aim is to give in-house teams the opportunity to step into the limelight when most awards schemes are aimed at the agency side of our industry.  It will be the first of its kind in the UK to truly put the spotlight on corporate READ MORE

Volvo Ocean Race 2014/15 – Producer’s Log #3

Posted by: Jo Rees on January 9th, 2015 IN Fun stuff

Welcome back to our Volvo Ocean Race Producer’s Log. Our first update for 2015 but our third port-of-call in this grueling trans-global race. Well, I say grueling, but whilst the 7 teams were battling it out in the open seas I popped back to Blighty to celebrate Christmas on dry land. After a truly tough few days of eating and drinking I headed to Abu Dhabi where 6 teams had already made port with my personal favourites, Dongfeng in second place. Team Vestas Wind dramatically came aground off the coast of Mauritius and have retired from the race for now……all READ MORE

Volvo Ocean Race 2014/15 – Producers Log #2

Posted by: Jo Rees on December 2nd, 2014 IN General news

Producer, Jo Rees, travels with Volvo entertaining VIPs along the course of the Volvo Ocean Race. Stage 2 takes her to Capetown where she writes about the incredible port and Race Village. READ MORE

i-Spy: The Chevrolet Roadcoaster

Posted by: Line Up on July 25th, 2014 IN Experiential marketing

We absolutely loved this virtual car experience from Chevrolet! In a nice bit of experiential marketing, two Chevrolet cars – a Sonic and Camaro – were modified with a hydraulic system and connected to a video game to create The Chevrolet Road Coaster. READ MORE

4 steps to creating a memorable roadshow experience

Posted by: Line Up on May 2nd, 2014 IN Roadshows

The summer season of sporting fixtures, fairs and festivals offers fantastic opportunities for brand experience. Engaging with people at these kinds of events is a great way of tapping into consumers’ lifestyles and building lasting brand loyalty... READ MORE

Video – Volvo V60 at the Goodwood Festival of Speed

Posted by: Line Up on July 17th, 2012 IN Product launches

The last leg of the Volvo "Switch to Pure" tour was at the Goodwood Festival of Speed where we created a luxurious Scandinavian lounge and, with a little help from our friends at Shine Communications, welcomed celebrities and press to admire the new prototype. READ MORE

We’re on the road with Indesit Company

Posted by: Line Up on June 1st, 2011 IN Conferences

A couple of week’s ago Crane’s Eye View revealed that we’ve been helping Indesit Company to celebrate the 100th birthday of the Hotpoint brand with the unveiling of their latest product range to over 800 customers in London. Now we’re embarking on a 12-venue roadshow that kicked off at the Radisson Blue Hotel in Cork on 30th May. The tour will take in a series of venues across the UK and Ireland, finishing in Peterborough on 6th and 7th July. This training roadshow is aimed at shop floor staff from key independent electrical retailers and will introduce them to 50 READ MORE