Archive for the ‘Product launches’ Category


Posted by: Mel Remme on March 26th, 2018 IN Internal communications

January of this year Line Up delivered an ambitious 7 week dealer training event in Madrid for Volvo Cars. The DriveLab event was designed for Volvo’s dealer network from Europe, the Middle East and Africa; introducing over 4000 dealers and Volvo staff to the New XC40, over a 2 day programme. Immersing them into the XC40’s customer profile, capabilities and competitors.   Participants stayed in the highly contemporary Hotel Silken Puerta America, where each of the 12 floors have been designed by a different, world-renowned architect, setting the scene for the innovative new XC40. The evening began with an XC40 READ MORE

5 Memorable Moments – Looking Back on 2017 Trends and Our Most Memorable Moments

Posted by: Line Up on February 6th, 2018 IN Conferences

Line Up is off to a flying start in 2018. With one team on location in Madrid for 9 weeks and another making the final preparations for MWC, we’ve barely had time to reflect on the year just gone. We have had time however, to put together a quick edit of some of the highlights.   1. TECH TRENDS AND BARCELONA! Events are becoming so sophisticated with its use of technologies available to them. Case in point is the ever-rising popularity of Virtual Reality, creating highly immersive brand experiences for delegates. 2017 also saw VR come into its own as READ MORE

Microsoft at the Embedded World Fair

Posted by: Jo Rees on March 13th, 2015 IN General news

On 24th October 2014 Line Up were appointed to design and deliver a stand for Microsoft at the Embedded World Fair, in Nuremberg, Germany from 24th -26th February 2015. Having successfully just completed the job here is an overview of the objective and solution we provided. READ MORE

Brand Postcard: London Fashion Week

Posted by: Line Up on September 18th, 2014 IN Experiential marketing

In line with London Fashion Week’s digital advances, brands have also upped their game in digital marketing surrounding the event. And it’s clear you don’t have to be a fashion brand to get on board with London Fashion Week. READ MORE

More stunning revelations from Volvo at Detroit

Posted by: Line Up on January 14th, 2014 IN General news

Last week in Crane’s Eye View we told you about our coveted, global award Quality Excellence Award from Volvo Cars Corporation. So this week we thought we'd highlight Volvo's good looking XC Concept Coupe that is previewing at Detroit this week. READ MORE

The A-Z of Experiential Marketing – P for Product Launch

Posted by: The A-Z of Experiential Marketing on December 10th, 2013 IN Product launches

A great product launch is an exhibition of the product’s properties and personality targeted to the right people, at the right time in a relevant and engaging manner. Breathing life into a product relies on understanding the audience, the brand and the product inside out. READ MORE

Video – Volvo V60 at the Goodwood Festival of Speed

Posted by: Line Up on July 17th, 2012 IN Product launches

The last leg of the Volvo "Switch to Pure" tour was at the Goodwood Festival of Speed where we created a luxurious Scandinavian lounge and, with a little help from our friends at Shine Communications, welcomed celebrities and press to admire the new prototype. READ MORE

C&IT Excellence Awards Grand Prix winners

Posted by: Line Up on November 8th, 2011 IN Awards

Crane’s Eye View is bursting with pride this week after Line Up’s victorious evening on Friday at the inaugural C&IT Excellence Awards. A great evening at the Natural History Museum was had by all and we’re thrilled to let you know that it was one of our greatest heists ever at an awards dinner. We were nominated twice in the Product Launch of the Year category for both the Indesit @100 centenary celebration and product launch, held earlier this year and for the Volvo 2010 global dealer launch event, held at the infamous Estoril track in Portugal. In the end, READ MORE

C&IT Excellence Awards

Posted by: Line Up on September 27th, 2011 IN Awards

It’s awards season again and the atmosphere is hotting up here at Line Up as the shortlists are revealed one by one. We’re incredibly excited about the C&IT Excellence Awards where we’ve been shortlisted for projects for both Volvo and Indesit. The inaugural awards dinner takes place on 4th November at the Natural History Museum – an evening that promises to be lots of fun. Even more imminent are the Field Marketing and Brand Experience Awards. Once again we’re shortlisted and will be able to let you know how we got on just next week. Watch this space…. Line UpLine Up READ MORE

We’re on the road with Indesit Company

Posted by: Line Up on June 1st, 2011 IN Conferences

A couple of week’s ago Crane’s Eye View revealed that we’ve been helping Indesit Company to celebrate the 100th birthday of the Hotpoint brand with the unveiling of their latest product range to over 800 customers in London. Now we’re embarking on a 12-venue roadshow that kicked off at the Radisson Blue Hotel in Cork on 30th May. The tour will take in a series of venues across the UK and Ireland, finishing in Peterborough on 6th and 7th July. This training roadshow is aimed at shop floor staff from key independent electrical retailers and will introduce them to 50 READ MORE