Archive for the ‘Product launches’ Category

Microsoft at the Embedded World Fair

Posted by: Jo Rees on March 13th, 2015 IN General news

On 24th October 2014 Line Up were appointed to design and deliver a stand for Microsoft at the Embedded World Fair, in Nuremberg, Germany from 24th -26th February 2015. Having successfully just completed the job here is an overview of the objective and solution we provided. READ MORE

London Hotspots: Hoxton

Posted by: Rebecca on November 11th, 2014 IN Conferences

Times have changed since Hoxton was regarded as the rough-and-ready Hackney hub, where seedy bars proliferated. Here we outline the best Hoxton has to offer... READ MORE

Brand Postcard: London Fashion Week

Posted by: Line Up on September 18th, 2014 IN Experiential marketing

In line with London Fashion Week’s digital advances, brands have also upped their game in digital marketing surrounding the event. And it’s clear you don’t have to be a fashion brand to get on board with London Fashion Week. READ MORE

More stunning revelations from Volvo at Detroit

Posted by: Line Up on January 14th, 2014 IN General news

Last week in Crane’s Eye View we told you about our coveted, global award Quality Excellence Award from Volvo Cars Corporation. So this week we thought we'd highlight Volvo's good looking XC Concept Coupe that is previewing at Detroit this week. READ MORE

The A-Z of Experiential Marketing – P for Product Launch

Posted by: The A-Z of Experiential Marketing on December 10th, 2013 IN Product launches

A great product launch is an exhibition of the product’s properties and personality targeted to the right people, at the right time in a relevant and engaging manner. Breathing life into a product relies on understanding the audience, the brand and the product inside out. READ MORE

Video – Volvo V60 at the Goodwood Festival of Speed

Posted by: Line Up on July 17th, 2012 IN Product launches

The last leg of the Volvo "Switch to Pure" tour was at the Goodwood Festival of Speed where we created a luxurious Scandinavian lounge and, with a little help from our friends at Shine Communications, welcomed celebrities and press to admire the new prototype. READ MORE

C&IT Excellence Awards Grand Prix winners

Posted by: Line Up on November 8th, 2011 IN Awards

Crane’s Eye View is bursting with pride this week after Line Up’s victorious evening on Friday at the inaugural C&IT Excellence Awards. A great evening at the Natural History Museum was had by all and we’re thrilled to let you know that it was one of our greatest heists ever at an awards dinner. We were nominated twice in the Product Launch of the Year category for both the Indesit @100 centenary celebration and product launch, held earlier this year and for the Volvo 2010 global dealer launch event, held at the infamous Estoril track in Portugal. In the end, READ MORE

C&IT Excellence Awards

Posted by: Line Up on September 27th, 2011 IN Awards

It’s awards season again and the atmosphere is hotting up here at Line Up as the shortlists are revealed one by one. We’re incredibly excited about the C&IT Excellence Awards where we’ve been shortlisted for projects for both Volvo and Indesit. The inaugural awards dinner takes place on 4th November at the Natural History Museum – an evening that promises to be lots of fun. Even more imminent are the Field Marketing and Brand Experience Awards. Once again we’re shortlisted and will be able to let you know how we got on just next week. Watch this space…. Line UpLine Up READ MORE

We’re on the road with Indesit Company

Posted by: Line Up on June 1st, 2011 IN Conferences

A couple of week’s ago Crane’s Eye View revealed that we’ve been helping Indesit Company to celebrate the 100th birthday of the Hotpoint brand with the unveiling of their latest product range to over 800 customers in London. Now we’re embarking on a 12-venue roadshow that kicked off at the Radisson Blue Hotel in Cork on 30th May. The tour will take in a series of venues across the UK and Ireland, finishing in Peterborough on 6th and 7th July. This training roadshow is aimed at shop floor staff from key independent electrical retailers and will introduce them to 50 READ MORE

Indesit Company celebrates in style in London

Posted by: Line Up on May 11th, 2011 IN Conferences

In January, Crane’s Eye View revealed our excitement at being appointed for the 5th consecutive year to manage every aspect of the annual Indesit product launch. We’re particularly excited to be involved this year as it’s the 100th birthday of the Hotpoint brand and so the event will mark this momentous occasion, inviting around 1,000 guests to celebrate over a 4 day period. It’s all kicking-off this week at various venues around London including the Grafton Hotel, Quaglino’s Restaurant and Victoria House Basement in Bloomsbury. We can’t wait to bring you the pictures and much, much more news on this READ MORE