This month our MD, Rob Leach muses about the recent ban on selfie sticks at major events and introduces Lily camera. READ MORE
This month our MD, Rob Leach muses about the recent ban on selfie sticks at major events and introduces Lily camera. READ MORE
In the spirit of giving and as a huge thank you for following Crane’s Eye View, we thought we would finish the year with a round-up of your favourite 2014 features. The top 3 have been voted for by your own viewing figures, so here they are: The Complete A-Z of Experiential Marketing This blog-a-thon, that was completed in 2014, gave us the opportunity to explore every aspect of the experiential world, from understanding Audiences and writing Briefs, to targeting Youth and exploring the Zeitgeist. Delve into this epic series and discover everything you need to know about experiential marketing. READ MORE
Welcome back to ‘Muse of the month’, our new outlet for passing on our thoughts, views and opinions on anything that is particularly trending or topical. This month at Line Up HQ we’ve been talking about exactly what it is that turns an ‘experience’ into an ‘engagement’. What’s the secret ingredient, if indeed there is one, and how do we ensure that we are always maximizing every opportunity to engage. To try to get to the bottom of this particular Holy Grail, Crane’s Eye View talks to 3 Line Up specialists for their expertise and opinion. Rob Leach, Managing Director, READ MORE
