Archive for the ‘Experiential marketing’ Category

A-Z of Experiential Marketing: W for Word of Mouth

Posted by: The A-Z of Experiential Marketing on April 16th, 2014 IN Experiential marketing

Nearing the end of our A-Z of experiential marketing series, we’ve now got all the way to ‘W’, and we’re using this sturdy three pronged letter to tackle the topic on everyone’s lips: ‘Word of Mouth’. READ MORE

3 tips for engaging your event audience

Posted by: Line Up on March 17th, 2014 IN Experiential marketing

In retail they have the saying ‘the customer is always right’ but in experiential marketing, it’s the audience that’s our top priority... READ MORE

A-Z of Experiential Marketing – U for User Experience

Posted by: The A-Z of Experiential Marketing on February 26th, 2014 IN Experiential marketing

User experience is a term that is often associated with surfing the web, but it’s also something that applies to all forms of marketing, including events. How a user experiences a campaign, and what they take from it are vital to its success. Whether it’s on the web, or in person, it’s key to make sure that you are engaging your audience with the experience, the brand, and the message you want to get across. READ MORE

The A-Z of Experiential Marketing: S for Social Media

Posted by: The A-Z of Experiential Marketing on January 31st, 2014 IN Experiential marketing

How to use social media to bring your event community closer together; READ MORE

Make the brand story the foundation of your content

Posted by: RupertC on December 10th, 2013 IN Experiential marketing

This week our head of experiential, Rupert Cheswright, looks at why it's important to keep your overarching brand story in mind when creating bite size branded offerings.... READ MORE

The A-Z of Experiential Marketing: O for Old Principles

Posted by: The A-Z of Experiential Marketing on November 6th, 2013 IN Experiential marketing

The next in our series, the A-Z of Experiential Marketing we focus on O for Old, celebrating some of the fundamental principles of marketing and communication that, in our opinion, will never be outmoded... READ MORE

The A-Z of Experiential Marketing – M for Mobile

Posted by: Lawrence Andrews on October 10th, 2013 IN Experiential marketing

It’s vital that we look to embrace the latest mobile technologies and trends to harness their potential in experiential projects. So this week, in our series the A-Z of Experiential Marketing, we focus on M for Mobile. READ MORE

4 Foundations of a Great Experiential Event

Posted by: Line Up on December 18th, 2012 IN Experiential marketing

Over the past 30 years in business we have seen many developments within the events industry. Trends, budgets, technology and expectations have changed and will continue to do so. Yet, there are some key elements that have remained as relevant now as when Line Up was first founded... READ MORE

An Immersive Environment for ASICS

Posted by: Line Up on September 12th, 2012 IN Experiential marketing

During the Olympics we created a pop-up brand environment for ASICS at St. Martin’s Lane Hotel, which acted as an information and meeting portal for the company’s VIP Olympic visitors staying at the hotel... READ MORE

Content creation and live events – where do you draw the line?

Posted by: Line Up on February 1st, 2012 IN Corporate video

We’ve just gone through the annual exercise of completing Televisual Magazine’s survey that will enable them to put together their Corporate Top 50.  Having done this for many years and, bearing in mind that the survey doesn’t change much, it is surprising how difficult it is getting to differentiate between income earned from live events and income earned from the creation of ‘moving image content’, as the survey asks us to do. Clearly, as an experiential agency, we know the difference but the creation of the former depends so heavily on the existence of the latter that the boundaries are READ MORE