Archive for the ‘Experiential marketing’ Category

i-SPY: Carlsberg and Birds Eye

Posted by: Line Up on April 23rd, 2015 IN Experiential marketing

In years gone by, there was a text book, clear definition for each type of marketing activity – we see more now, in the age of “doing things differently” the lines of those definitions being blurred. We have recently seen a number of advertising posters doubling as experiential activity for maximum brand and PR advantage. READ MORE

Muse of the Month: Could personalisation take us back to the good old days?

Posted by: Line Up on February 16th, 2015 IN Experiential marketing

Welcome back to ‘Muse of the month’, our outlet for passing on our thoughts, views and opinions on anything that is particularly trending or topical. READ MORE

i-SPY: Nike + takes personalisation to a new level

Posted by: Line Up on January 19th, 2015 IN Experiential marketing

Personalisation is set to be one of the standout marketing trends of 2015 and  Nike have already raised the bar and set a gold standard for other brands to follow with their Outdo You campaign. Using data gathered via their motivational personal fitness app Nike +, they’ve created and sent out personal films to 100,000 users encouraging them to beat their 2014 achievements and goals in 2015. The beautifully animated black and white films place runners in familiar settings showing local landmarks as well as featuring their own running stats. They’ve also created some generic versions including this one featuring READ MORE

Trending in 2015: our predictions

Posted by: Line Up on December 16th, 2014 IN Experiential marketing

Without wishing to put this year to bed too early, we’re all starting to think about the year ahead. What are we going to be doing differently, who or what will the game-changers be and what trends will shape the year as far as the marketing community is concerned. With these questions in mind, here’s what we feel will drive our thinking, actions and business in 2015. Storytelling It feels oddly reassuring to start a ‘trends’ story with something that has been around for thousands of years. Something that is so fundamentally part of all of our lives. So why READ MORE

Muse of the month: What turns an ‘experience’ into an ‘engagement’?

Posted by: Line Up on November 21st, 2014 IN Experiential marketing

Welcome back to ‘Muse of the month’, our new outlet for passing on our thoughts, views and opinions on anything that is particularly trending or topical.  This month at Line Up HQ we’ve been talking about exactly what it is that turns an ‘experience’ into an ‘engagement’.  What’s the secret ingredient, if indeed there is one, and how do we ensure that we are always maximizing every opportunity to engage. To try to get to the bottom of this particular Holy Grail, Crane’s Eye View talks to 3 Line Up specialists for their expertise and opinion. Rob Leach, Managing Director, READ MORE

Brand Postcard: London Fashion Week

Posted by: Line Up on September 18th, 2014 IN Experiential marketing

In line with London Fashion Week’s digital advances, brands have also upped their game in digital marketing surrounding the event. And it’s clear you don’t have to be a fashion brand to get on board with London Fashion Week. READ MORE

The Complete A-Z of Experiential Marketing

Posted by: Line Up on September 9th, 2014 IN Experiential marketing

We set ourselves a blogging challenge in 2013. We wanted to see if we could channel our collective knowledge and expertise to come up with our very own A-Z of Experiential Marketing. And we’ve done it! READ MORE

Brand Postcard: Notting Hill Carnival 2014

Posted by: Line Up on August 26th, 2014 IN Experiential marketing

The best brand experiences at Notting Hill Carnival 2014... READ MORE

Line Up appointed by Johnson & Johnson for Dubai Conference

Posted by: Line Up on August 8th, 2014 IN Conferences

We've been hired by the health care firm Johnson & Johnson Middle East to orchestrate its annual conference in Dubai from 14th – 17th September. READ MORE

Brand Summer Postcard: Commonwealth Games

Posted by: Line Up on July 29th, 2014 IN Experiential marketing

It looks like Glasgow is the place to be not only for the games, but also for the fun experiential marketing activations and brand experiences that surrounds them. Here’s our round up of the best ones… READ MORE