Archive for the ‘Corporate video’ Category

5 tips for improving your internal communications in 2015

Posted by: Line Up on January 26th, 2015 IN Corporate video

5 tips for improving your internal communications in 2015 READ MORE

i-SPY: Behind the Christmas Ads

Posted by: Line Up on December 8th, 2014 IN Corporate video

The battle of the Christmas ads hit the headlines earlier than ever this year and was, quite frankly, old news by about mid-November. And whether you’re enchanted by Monty the Penguin, angry about Sainsbury’s hijacking of the war to end all wars, reduced to tears by Boots’ heartfelt family gathering or already bored of M&S’ fairies, you will certainly have your opinions. Since we’re in the business of taking a more holisitic approach to marketing, we thought we’d delve a little into what lies behind these glossy TV ads. Which campaigns have real depth, who’s giving their fans more to READ MORE

Behind the Lens – Shooting VTTI

Posted by: Line Up on January 24th, 2013 IN Corporate video

We were recently appointed by VTTI, a global provide of energy terminals and pipelines, to create a short video that brought the brand to life by demonstrating its reach, scope and people. Stuart Grahame reveals what it was like on the road, in the air and on the ferry whist the film was in production... READ MORE

Line Up commissioned to create VTTI corporate video

Posted by: Line Up on December 7th, 2012 IN Corporate video

We've been commissioned by VTTI, a global provider of energy terminals and pipelines, to create a short film illustrating the reach, scale and structure of the brand for corporate and consumer audiences... READ MORE

Content creation and live events – where do you draw the line?

Posted by: Line Up on February 1st, 2012 IN Corporate video

We’ve just gone through the annual exercise of completing Televisual Magazine’s survey that will enable them to put together their Corporate Top 50.  Having done this for many years and, bearing in mind that the survey doesn’t change much, it is surprising how difficult it is getting to differentiate between income earned from live events and income earned from the creation of ‘moving image content’, as the survey asks us to do. Clearly, as an experiential agency, we know the difference but the creation of the former depends so heavily on the existence of the latter that the boundaries are READ MORE

Heroes Rugby Challenge

Posted by: Line Up on October 11th, 2011 IN Corporate video

If you’re a rugby fan, you may already know that Saturday 3rd December will see a packed Twickenham stadium staging the Heroes Rugby Challenge, a repeat of the incredibly successful match held in 2008. This fabulous event is organised in support of Help for Heroes and aims to raise over £1m for the H4H Tedworth House rehabilitation facility. Rugby World Cup winners Lawrence Dallaglio, Jason Leonard and Welsh legend, Ieuan Evans, are managing the H4H Northern Hemisphere XV against a star studded Southern Hemisphere team, overseen by Australian and All Black World Cup winners Michael Lynagh and Sean Fitzpatrick. We READ MORE

Web video: ever-increasing demand

Posted by: Line Up on October 4th, 2011 IN 3D film production

Video content is fast becoming one of the most valuable and flexible online marketing assets that any company can own, largely due to the insatiable appetite that consumers seem to have for it. Consider the following:  Recent research from Cisco Systems suggests that online video currently represents 40% of all current consumer internet traffic. Cisco predicts that this will increase to 62% by 2015.  YouTube recently announced it now receives 3 BILLION views per day. That’s the equivalent of nearly half the world’s population watching a YouTube video each day.  According to www.comscore.com, there has been a READ MORE

Hitting the right note: a guide to choosing music for videos

Posted by: Line Up on September 13th, 2011 IN Corporate video

  If you are a regular to Crane’s Eye View, you’ll have noticed that we’ve been focusing a lot on web video recently.  Probably because we’re making an awful lot of it at the moment. In a previous article discussing what he considers to be the 8 key elements of an effective web video, Rob Leach touched on the issue of music.  In fact, music is so integral to any piece of video, it can completely change the tone and meaning of a piece and the way in which it is received. Why is it then that it is so READ MORE

8 key elements of an effective web video

Posted by: Line Up on August 30th, 2011 IN Corporate video

People in the UK are watching, on average, 17 hours of online video per month, and 166 videos per person.  This makes the UK the third largest consumer of online video content in Europe.  These figures are climbing too. It seems that video is not only a dominant feature in user’s current online patterns, it looks set to swell in coming years. But in all this surge for quantity, all too often, quality is getting overlooked. Just because it’s possible for anyone to buy a good quality video camera and publish footage directly onto the web doesn’t suddenly make everyone READ MORE

The great “v-commerce” opportunity for web video

Posted by: Line Up on August 23rd, 2011 IN Corporate video

As we all access the web on an ever widening range of mobile, smartphone and tablet devices, the opportunity to use web video for online selling is exploding – in both B2C and B2B environments. According to a recent report by www.istockanalyst.com, the UK Mobile commerce sector (M-Commerce) is predicted to grow by nearly 134% during 2011, accounting for £1.3 billion in retail sales in its own right. Mobile devices are now an essential part of the shopping process for many consumers – be it for browsing ideas, researching purchases, comparing prices, checking availability and so on. Savvy marketers and READ MORE