Archive for the ‘Awards’ Category

IVCA Award Nomination for Volvo Work

Posted by: Line Up on February 26th, 2013 IN Awards

Last week we were thrilled to receive a nomination for an IVCA Award for one of our latest projects for Volvo! The V40 Launch Event Toolkit is an app that was designed to launch the Volvo V40 in an engaging and cost-effective way to 5,000 global dealers... READ MORE

Incredible Inchcape wins a 2012 C&IT Award

Posted by: Line Up on September 28th, 2012 IN Awards

Last night we scooped the award for Best International Conference at the 2012 C&IT Awards for our three-day experiential event for global car distributor and retailer Inchcape... READ MORE

Incredible Inchcape shortlisted for C&IT Award

Posted by: Line Up on August 2nd, 2012 IN Awards

We are over the moon that our Incredible Inchcape event has been shortlisted for a prestigious C&IT Excellence Award. The event was designed to immerse senior management in the global car retailer’s rich, pioneering heritage and gain commitment to its growth agenda. READ MORE

C&IT Excellence Awards Grand Prix winners

Posted by: Line Up on November 8th, 2011 IN Awards

Crane’s Eye View is bursting with pride this week after Line Up’s victorious evening on Friday at the inaugural C&IT Excellence Awards. A great evening at the Natural History Museum was had by all and we’re thrilled to let you know that it was one of our greatest heists ever at an awards dinner. We were nominated twice in the Product Launch of the Year category for both the Indesit @100 centenary celebration and product launch, held earlier this year and for the Volvo 2010 global dealer launch event, held at the infamous Estoril track in Portugal. In the end, READ MORE

C&IT Excellence Awards

Posted by: Line Up on September 27th, 2011 IN Awards

It’s awards season again and the atmosphere is hotting up here at Line Up as the shortlists are revealed one by one. We’re incredibly excited about the C&IT Excellence Awards where we’ve been shortlisted for projects for both Volvo and Indesit. The inaugural awards dinner takes place on 4th November at the Natural History Museum – an evening that promises to be lots of fun. Even more imminent are the Field Marketing and Brand Experience Awards. Once again we’re shortlisted and will be able to let you know how we got on just next week. Watch this space…. Line UpLine Up READ MORE

Industry Awards – is it time for a new format?

Posted by: Line Up on February 3rd, 2011 IN Awards

Like all good agencies, we love nothing better than beating our competitors to top industry awards. Last year, we had a particularly good haul, picking up Golds and Silvers at the Field Marketing & Brand Experience Awards (for Indesit and Volvo), the UK Event Awards (for Volvo) and the Eventia Awards. We also had a great time at these events and, in each case, the organisers did a great job. But in the cold light of the morning after, I always find myself asking whether the standard gala dinner and dance is really the best format for celebrating industry awards? READ MORE

Eventia Awards 2010

Posted by: Line Up on November 29th, 2010 IN Awards

Although we’re not renowned for wallowing in self-congratulation, we thought it would be churlish not to shout about the fact that we’ve had a little bit of success recently in the awards field. Yes, we did net the hat trick that we were gunning for last week. If you remember, our first triumph was at the Field Marketing & Brand Experience Awards, then we picked up a gong in Manchester at the inaugural UK Event Awards and with success at last Friday’s Eventia Awards, we’ve completed the trio. We’re particularly proud of the fact that 2 of the awards for READ MORE

Friday’s Eventia Awards

Posted by: Line Up on November 23rd, 2010 IN Awards

The question on everyone’s lips this week at Line Up is ‘can we make it a hat trick?’. Having collected 3 gongs at the recent Field Marketing & Brand Experience Awards, including the much coveted special award for effective ROI and a gold award at the inaugural UK Event Awards, we’re gunning for success on Friday night at the Eventia Awards. We’ve received nominations for best product launch and, again, in the most effective ROI category. Take a look at our nominated entry for Indesit Company and cross your fingers on our behalf. [wpvideo Gli5NNSh] As you’d expect, Crane’s Eye READ MORE

The Line Up trophy cabinet keeps growing…

Posted by: Line Up on November 4th, 2010 IN Awards

We’re thrilled to have won the Best International Event category at last week’s UK Event Awards held in Manchester. We took the gong for Shaping the Future, the 2008 global dealer launch of the Volvo XC60. This nine-week experiential launch immersed 5,600 Volvo dealers from 32 countries in a two-day programme in Gothenburg, Sweden.  We transformed a derelict 30,000 sq ft warehouse into a 3-floor experiential discovery zone, including four custom-built apartments where dealers could immerse themselves in the lifestyles and interests of target customers.  The highlight of the event was a custom-built urban obstacle course that gave dealers hands-on READ MORE

FM & BX Awards

Posted by: Line Up on October 21st, 2010 IN Awards

Last night saw us adding to our trophy cabinet at the Field Marketing & Brand Experience Awards. Elevation, an event produced by Line Up for Indesit Company won a total of 3 awards. We were thrilled to take home silvers in categories for Best Product Launch and Most Immersive Brand Event (by invitation). But, our true victory was in the special category for events that have produced outstanding returns on investment. Thanks to the fact that Indesit earned £12 in sales for every £1 spent on creating Elevation, despite a last minute budget cut of 25%, the event earned Indesit READ MORE