Cape Town for meetings and incentives – a review

Posted by: Kate Gunn on June 19th, 2013 IN Conferences

We think it is vital that we have the latest insights and information at our fingertips when planning events, meetings and incentives.  When searching for a destination we like to have first hand knowledge so that we can create bespoke experiences that truly resonate with the target audience.  Kate Gunn, Head of Logistics at Line Up, recently travelled to Cape Town to find out what the city has to offer for meetings and incentives.


South Africa is an extraordinary sundrenched country. Sitting between the Indian and Atlantic oceans, it is a cluster of glorious beaches, vineyards, vast plains and towering mountains.  Cape Town is reputed to be the oldest city in South Africa; it’s a bustling, living city that echoes the adventurous, life-loving attitude of its inhabitants with the abundant array of heart racing, memory making activities on offer teamed with a true penchant for relaxing.  No wonder it has been voted as an industry favourite in C&IT magazine.

Although known as more of an incentive destination, Cape Town has built up a great selection of facilities that can accommodate conferences and large congresses too.  The flight from London airports is fairly long, 12 hours, but as you are heading almost directly due south there is only a time difference of 2 hours.  Meaning no time is lost and guests and delegates can pretty much hit the ground running when on South African soil.

Here are some ideas and pictures to whet your appetite, if you are thinking about Cape Town as a destination for your incentive trip or conference I’d be more than happy to talk through what would suit you and your party best.

Where to stay

There are hundreds of great places to stay in Cape Town, from large hotels to more boutique venues; every party size is catered for.


We stayed at One and Only Cape Town, which commands stunning views across the city towards Table Mountain.  The hotel is an all round experience, providing conference facilities alongside an exceptional restaurant and it perfectly located for city-wide access.

Where to meet

For conferences and meetings, the hotel can comfortably take 150 people in the ballroom, with an accompanying breakout room suitable for 40.  There is also a boardroom, with a fantastic view of Table Mountain that can take up to 12 people.



This is also a great, purpose built convention space that sits in the heart of the city.  The Cape Town International Convention Centre has an array of different areas to suit a variety of different needs, from a ballroom with capacity for 2,000, to smaller meeting suites suitable for two dozen.  There is also a large exhibition space.


 Day trips

Table Mountain


A trip up Table Mountain is an absolute must in Cape Town.  It is the icon of the city and is viable wherever you go.  We visited it soon after we landed at the airport, which was a good introduction to the city.  If you have your hiking legs on you can clamber to the top, but you can also opt for a leisurely cable car.  Groups can be assigned a private area at the top for a drinks reception or lunch.

Boat Trip


We were lucky enough to see dolphins and whales on our trip out on a boat, although that is of course not guaranteed.  From the boat, the view back over the city was exceptional.  There are several ways you can enjoy the water around Cape Town and it is such a part of the city that whether you are canoeing before breakfast or heading out on an exhilarating motorboat excursion it is really worth building into your itinerary.

Wine region


South Africa is famed for its wines and Cape Town only sits approximately 40 minutes away from the Stellenbosh region.  There are over 100 different vineyards.  Some are large and well-visited, others smaller, offering a more personal tour.  We visited two– Blaauwklippen and Brenaissance.  We were treated to a wine blending workshop, which was a great way to get people talking.  There are also some fantastic facilities at Brenaissance for small scale events.


After lunch we were picked up by a fleet of Harley Davidson’s and taken along the coast to Camp Town. It was a unique and exhilarating way to travel and put a smile on everyone’s face.


Camp Town is a beautiful seaside resort with stunning beaches.  We ate at a trendy restaurant called The Bungalow overlooking the sea.  A great way to finish off the day and leave some space for guests to talk in the cool evening air.


Night venues


Gold Restaurant is a great option for groups as it is based over 4 floors and is particularly or totally exclusive for different group sizes.  The restaurant celebrates all things African – from the decor to the cuisine and entertainment.  The food is a set tasting menu with lots of different dishes, giving you a real flavour of Africa.

Rueben’s Restaurant at the One and Only hotel is excellent.  It is the first urban restaurant from Reuben Riffel, one of South Africa’s most-loved chefs.  The menu is mouth-wateringly good and includes a 7 course tasting menu with wine paring.


There are some great Al Fresco restaurants and bars along the waterfront for varying budgets.  It’s perfect for a sunset stroll on days when guests have free time.

Cape Town is a truly exceptional place and deserves its place as one of the best incentive destinations in the world.  It is exciting, hospitable and strewn with fantastic facilities that are perfect for any party size.  A completely new world, with only 2 hours time difference from London.

If you are interested in having a chat about what Cape Town has to offer then please give get in touch.  Or maybe you are thinking about Abu Dhabi, Marrakesh, Sorrento or Shanghai for meetings or incentives?

Kate Gunn

Kate Gunn

As Line Up’s Head of Logistics, Kate is a multi-tasker extraordinaire and expert problem solver. Her knowledge of destinations and venues is second to none – the walking, talking Google of the event and incentive world. Her passion for food is right up there with her passion for travel and she claims there is nothing she won’t try!

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