Berlin for meetings and incentives – a review

Posted by: Kate Gunn on October 31st, 2013 IN Conferences

We think it is vital that we have the latest insights and information at our fingertips when planning events, meetings and incentives. When searching for a destination we like to have first-hand knowledge so that we can create bespoke experiences that truly resonate with the target audience. Rebecca White, logistics manager at Line Up, recently travelled to Berlin to get an idea of what the city has to offer for meetings and incentives.

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Berlin is a major centre in European culture, politics, media and science. The city is a fusion of business, technology, art and culture where historical buildings are twinned with exciting new architecture. Berlin is famous for its music and bar culture and has a host of exciting restaurants and venues suitable for any group size that will leave a lasting impression.

Meet where you stay

There are hundreds of hotels in Berlin from small boutique offerings to large international hotels that provide great meeting and conference facilities. We focused on venues where you could meet where you stay, a chance to focus delegate attention with a hassle free experience.

Andel’s Hotel

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Andel’s Hotel Berlin is well known for its bold design and architecture, a mix of ‘retro’ fittings and modern interiors. It is a fantastic conference hotel and has lots of meeting space to suit many different needs. It is a little out of the centre, but it has a tram stop right outside the main entrance.

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There is a conference reception entrance and desk and a business centre with an executive lounge with panoramic views across the city.

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Grand Hyatt – Berlin

Situated in Potsdamer Plaz in the very heart of the city, within walking distance of the Brandenburg Gate and Reichstag, Berlin’s Grand Hyatt offers a complete 5* experience with fantastic meeting and conference facilities.

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The Grand Ballroom is a 743 m(2) room that can be split into two separate rooms, it can accommodate up to 350 guests classroom style, or be used for gala dinners. There are also smaller conference rooms, suitable for small (under 20) and large (up to 180) groups.

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Day Trips

The iconic Fernsehturm Tower, that reaches high above the city offers stunning panoramic views. It stands a lofty 368 metres high and is the tallest structure in Germany. There is a great bar in the tower so you can sip a G&T and look out on the city below.

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The Brandenburg Gate is the former city gate, rebuilt in the late 18th century as a triumphal arch and is now one of the most well-known landmarks in Germany. It is in a fantastic central location with the Reichstag and the Holocaust Memorial nearby.

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Gendarmenmarkt is a beautiful square famed for the architecture, a German and a French cathedral and the Konzerthaus concert hall. It is a great place to soak in the atmosphere, surrounded by some of Berlin’s top restaurants. There is also a bustling Christmas market there throughout December.

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The UNESCO world heritage site, Museum Island, sits on an island in the Spree River. It is made up of 5 significant museums that host art and sculptures from ancient Egypt right through to contemporary pieces.

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Evening Venues

There is a huge range of evening venues for every taste and group size. We visited the ACICA a conference and convention centre that has some fantastic facilities for meetings, conferences and gala dinners. It is right next to the Brandenberg Gate, in the very centre of the city. It is quite a breath-taking building, designed by Frank Gehry.

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Among the other highlights was a trip along the river on the MS Alexander von Humboldt, which would be a great option for evening dining for delegates.

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Berlin has built a reputation on being an exciting, vibrant and culturally diverse city that has a sharp eye for business. It is a great central location for many European cities and could make a good choice for a pan-European conference. It is less than two hours from London and will leave a lasting impression whatever time of year you visit, hot summer, in the depth of winter or the glorious Berlin spring where many a good hour can be spent by the river in one of the city’s famous beer gardens. Berlin is a great location for business conferences and meetings, or as an exciting incentive trip location not far from the UK.

If you are interested in having a chat about what Berlin has to offer then please give me a call.  Or maybe you are thinking about Abu Dhabi, Marrakesh, Sorrento or Shanghai for meetings or incentives?

 

Kate Gunn

Kate Gunn

As Line Up’s Head of Logistics, Kate is a multi-tasker extraordinaire and expert problem solver. Her knowledge of destinations and venues is second to none – the walking, talking Google of the event and incentive world. Her passion for food is right up there with her passion for travel and she claims there is nothing she won’t try!

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