Author Archive

Make the brand story the foundation of your content

Posted by: RupertC on December 10th, 2013 IN Experiential marketing

This week our head of experiential, Rupert Cheswright, looks at why it's important to keep your overarching brand story in mind when creating bite size branded offerings.... READ MORE

“I’ll have a ‘Rupert’ please” – 1:1 marketing

Posted by: RupertC on October 16th, 2013 IN Viewpoints

There’s nothing ground breaking about adopting a strategy that connects with consumers on a personal level, after all, that’s what Experiential Marketing is all about, right? Looking out in the market place it’s reassuring... READ MORE

Enriching Event Experiences with So-Lo-Mo Content

Posted by: RupertC on May 29th, 2013 IN Viewpoints

The convergence of social, local and mobile (SoLoMo) is having a profound effect on experiential marketing as we can initiate engaging conversations by directly targeting the right people. As technology continues to advance it will help marketers to not only target... READ MORE

The Changing Face of Event Content

Posted by: RupertC on March 27th, 2013 IN Experiential marketing

As event organisers we need to dream-up experiences that are going to captivate and resonate with consumers in order to forge meaningful brand connections. This doesn't have to be digital, but it is important to remember that people now tend to actively seek... READ MORE