Author Archive

DRIVELAB 2018

Posted by: Mel Remme on March 26th, 2018 IN Internal communications

January of this year Line Up delivered an ambitious 7 week dealer training event in Madrid for Volvo Cars. The DriveLab event was designed for Volvo’s dealer network from Europe, the Middle East and Africa; introducing over 4000 dealers and Volvo staff to the New XC40, over a 2 day programme. Immersing them into the XC40’s customer profile, capabilities and competitors.   Participants stayed in the highly contemporary Hotel Silken Puerta America, where each of the 12 floors have been designed by a different, world-renowned architect, setting the scene for the innovative new XC40. The evening began with an XC40 READ MORE

Getting the Entertainment Brief Right

Posted by: Mel Remme on October 5th, 2017 IN Viewpoints

The Line Up team attended JLA’s Royal Variety Show last week at Cadogan Hall. There was a real mix of diverse talent, from renowned host ‘Alexander Armstrong’ to less familiar performers like ‘Duke Beatbox’.   We all avidly discussed the performances after the show, with everyone having a differing option about who their favourite performer was; ‘Kerry Godliman, no Phil Wang, no no definitely Tom Allen although Duke were amazing and so different…’   This debate got me thinking about how subjective entertainment is, and how hard it is to find acts that will please everyone. This is so true READ MORE