Author Archive

5 Memorable Moments – Looking Back on 2017 Trends and Our Most Memorable Moments

Posted by: Line Up on February 6th, 2018 IN Conferences

Line Up is off to a flying start in 2018. With one team on location in Madrid for 9 weeks and another making the final preparations for MWC, we’ve barely had time to reflect on the year just gone. We have had time however, to put together a quick edit of some of the highlights.   1. TECH TRENDS AND BARCELONA! Events are becoming so sophisticated with its use of technologies available to them. Case in point is the ever-rising popularity of Virtual Reality, creating highly immersive brand experiences for delegates. 2017 also saw VR come into its own as READ MORE

Up Close and Personal: Sarah Carter

Posted by: Line Up on August 14th, 2015 IN Fun stuff

Welcome to another post in our new ‘Line Up Close and Personal’ blog series, where you can get to know the Line Up team on a more personal level. Our Financial Controller Sarah Carter loves hot places, her children and 80’s music (not in any particular order) and is always there when we get our numbers in a twist. READ MORE

Line Up Reunion

Posted by: Line Up on June 15th, 2015 IN Fun stuff

Line Up is well over 30 years young and in that time, we've seen some amazing talent through our doors. On Friday, around 35 current and ex-employees gathered in the Roebuck Pub on Chiswick High Road to swap memories, stories, actual hard copy photographs (!) and catch up/meet with each other. Here are a few pictures from the evening. READ MORE

Line Up Close and Personal: Mark Bell, Technical Director

Posted by: Line Up on March 25th, 2015 IN Fun stuff

The latest Line Up Close and Personal: Mark Bell aka Bellyboy is one of Line Up's longest serving employees - at our moving party last summer, he proudly produced his original job offer letter - from 1987! He talks here about his interests in and outside of work.....there's a slight rugby theme you may notice! READ MORE

Line Up Close and Personal: Carla Maylin, Office Manager and Production Support

Posted by: Line Up on February 9th, 2015 IN Fun stuff

Welcome back to Line Up Close and Personal in which one of the team takes some time out to talk to Crane’s Eye View about their lives in and out of the office. This time it’s Carla Maylin, the backbone of Line Up office life. Ambitious, sorted and everyone’s friend, she’s got slightly dodgy taste in music but a fantastic dinner party guest wishlist. READ MORE

i-SPY: Nike + takes personalisation to a new level

Posted by: Line Up on January 19th, 2015 IN Experiential marketing

Personalisation is set to be one of the standout marketing trends of 2015 and  Nike have already raised the bar and set a gold standard for other brands to follow with their Outdo You campaign. Using data gathered via their motivational personal fitness app Nike +, they’ve created and sent out personal films to 100,000 users encouraging them to beat their 2014 achievements and goals in 2015. The beautifully animated black and white films place runners in familiar settings showing local landmarks as well as featuring their own running stats. They’ve also created some generic versions including this one featuring READ MORE

A year in review: the best of the Line Up blog 2014

Posted by: Line Up on December 22nd, 2014 IN General news

In the spirit of giving and as a huge thank you for following Crane’s Eye View, we thought we would finish the year with a round-up of your favourite 2014 features. The top 3 have been voted for by your own viewing figures, so here they are: The Complete A-Z of Experiential Marketing This blog-a-thon, that was completed in 2014, gave us the opportunity to explore every aspect of the experiential world, from understanding Audiences and writing Briefs, to targeting Youth and exploring the Zeitgeist. Delve into this epic series and discover everything you need to know about experiential marketing.  READ MORE

Trending in 2015: our predictions

Posted by: Line Up on December 16th, 2014 IN Experiential marketing

Without wishing to put this year to bed too early, we’re all starting to think about the year ahead. What are we going to be doing differently, who or what will the game-changers be and what trends will shape the year as far as the marketing community is concerned. With these questions in mind, here’s what we feel will drive our thinking, actions and business in 2015. Storytelling It feels oddly reassuring to start a ‘trends’ story with something that has been around for thousands of years. Something that is so fundamentally part of all of our lives. So why READ MORE

i-SPY: Behind the Christmas Ads

Posted by: Line Up on December 8th, 2014 IN Corporate video

The battle of the Christmas ads hit the headlines earlier than ever this year and was, quite frankly, old news by about mid-November. And whether you’re enchanted by Monty the Penguin, angry about Sainsbury’s hijacking of the war to end all wars, reduced to tears by Boots’ heartfelt family gathering or already bored of M&S’ fairies, you will certainly have your opinions. Since we’re in the business of taking a more holisitic approach to marketing, we thought we’d delve a little into what lies behind these glossy TV ads. Which campaigns have real depth, who’s giving their fans more to READ MORE

Photo blog: London Incentive

Posted by: Line Up on November 26th, 2014 IN Conferences

The Line Up logistics team hosts a group of incentive winners in London. READ MORE