Marrakesh for Meetings and Incentives – A Review

Posted by: Kate Gunn on March 18th, 2013 IN Conferences

Having the latest insights and information at our fingertips gives us the edge when planning events, meetings and incentives.  We like to have first hand knowledge so that we can create bespoke experiences that are a well balanced blend of incentive and experience.  Recently Line Up’s Head of Logistics, Kate Gunn, travelled to Marrakesh to find out what the city has to offer.


Marrakesh is an incredibly dynamic city.  The name alone evokes ideas of mystery and atmosphere, of fast-paced trading and hazy sunsets.  Having visited the city before I had a good idea of what to expect but as I left the airport the smells, sights, sounds and character of the place surrounded me, and I was reminded once again that it is a far cry from London and only a 4 hour flight away.

Venues & places to stay

We stayed at two hotels in Marrakesh, firstly the Four Seasons, which creates a sense of “getting away from it all” and is located about 15 minutes from the city centre.  For meetings it has a large ballroom conference space that can seat about 500 and several breakout rooms.


The Sofitel was the second hotel we stayed in.  It’s made up of two hotels, the more traditional Palais and the more modern Lounge & Spa – guests can use facilities in both. the complex provides 13 meeting rooms and some great event spaces.


The Palmeraie Resort has the largest conference space in the city and can take 1500 people.  It has various meeting rooms, reception rooms, pool-side areas for events and a private golf course.

Evening venue options

Jad Mahal is  a trendy and richly decorated restaurant, which is regularly visited by Marrakech’s top business types and about-town socialites. Belly dancers perform every night and it also has a nightclub.


Palais Soleiman is a privately owned palace which can be hired exclusively.  There is a stunning courtyard surrounded by 4 smaller rooms and would be perfect for a gala dinner.

Palais Soleiman

A clearing in the palm groves can also be hired for a private tented gala dinner, complete with snake charmers, hookah pipes and fortune tellers.

For a very atmospheric outside dining experience Dar Rhizlane is worth a visit. It is a private house, with a beautifully designed outside space.


Trips & activities

There are many breath-taking, exciting and diverse experiences in Marrakesh that stimulate every sense.  Visiting the iconic Djemaa el Fna square and trawling the Souks is a must.  The vast central square is packed full of traders who continue to sell their wears into the night and you will discover bright fabrics, ceramics, carpets, spices and anything else you could want.

marrakech-square-at-night (1)

Taking a day trip up into the Atlas Mountains is a great experience.  You can travel in jeeps and stop for lunch in a Berber village and there are plenty of fantastic walking trails to explore.


Signing up for a traditional cooking course can be a great experience and it is a brilliant group experience.  After the fun of cooking you can then eat your efforts under a shady palm tree, perfect!


The ancient ritual of the Hammam is worth indulging in.  When visiting a Hammam you are embracing a social bathing experience that is deeply rooted in Moroccan life.  There are hundreds across the city, some plain and some with decorated domed ceilings and traditional features.


Marrakesh is an unusual and exciting destination that is a world away from mainland Europe but within 4 hours of the UK.  There are some fantastic hotels, meeting and event spaces that are great value for money and would be perfect for group sizes up to 200.  For a memorable event, great incentive or inspiring conference Marrakesh is well worth thinking about.

Kate Gunn

Kate Gunn

As Line Up’s Head of Logistics, Kate is a multi-tasker extraordinaire and expert problem solver. Her knowledge of destinations and venues is second to none – the walking, talking Google of the event and incentive world. Her passion for food is right up there with her passion for travel and she claims there is nothing she won’t try!

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