Today sees the long-awaited arrival of the Olympic Torch to British shores, and the final countdown to this summer’s biggest global event. We've compiled a few facts and stats to mark the occasion. READ MORE
To get your imagination going here is an assortment of great brand activations we’ve come across this week! Including work from IKEA, Nike, Lynx, Ray Ban and a concept app for Absolut Vodka! READ MORE
On the 17-19th of April we traveled up to Bonnie Scotland to host an experiential event for global car distributor and retailer Inchcape designed to immerse Senior Managers in the company's rich heritage... READ MORE
Projection mapping is a really interesting way to get people to engage with your brand. It can be used to create unique and awe-inspiring experiences. Here are 5 great examples where brands have used the technology to create a buzz. READ MORE
We’re pleased to announce that, for the fourth year running, a member of the Line Up team has been included on C&IT's A-list, the magazine’s annual round up of the top 35 events professionals under 35. Jess Littman joined Line Up a mere eight months ago as a Senior Producer.... READ MORE
The already ubiquitous iPad now feels so familiar that it’s easy to forget that it only launched in April 2010. However, considering that Apple sold 3 million of the tablets in 80 days, a further 14.8 million worldwide during the remainder of that year and an astonishing 15.4 million during the final quarter alone of 2011.... READ MORE
Heineken has spent the last year developing an innovative concept nightclub in an attempt to create the perfect social space. A carefully engineered pop-up club will be unveiled at the Milan Design Fair in April. It is an explorative venture.... READ MORE
Exclusive to Crane’s Eye View is the news that Line Up is putting together a team to run the Richmond Park 10k on Saturday 9th June. Not necessarily renowned in the industry for our sporting prowess – other than our softball triumph over Mr. and Mrs. Smith..... READ MORE
We don’t blame you if you have to read this twice to get the idea! With augmented reality comes a chance to blend virtual and real world environments. To capitalise on this, a mind-blowing new concept has been created in South Korea. The Kintex Live Park 4D is a new type of theme park experience that uses a multitude of developing technologies to wow visitors. It is an extraordinary example of how we can orchestrate virtual and real world experiences to toy with our senses. The Live Park consists of over 20 interactive art and music installations, virtual reality games, READ MORE
Change is something we talk about a lot at Line Up. Changing the way people think about brands and companies is what our business is all about. So as we enter our 30th Anniversary year, we’ve decided to make a few changes of our own. This month, we’re announcing the creation of a brand new senior management team, made up of some of our most talented specialists in events, content and logistics. Jess Littman, who joined Line Up as a senior producer last year, has been promoted to Head of Events (B2B), whilst content producer Lawrence Andrews has been promoted READ MORE
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