Getting the Entertainment Brief Right

Posted by: Mel Remme on October 5th, 2017 IN Viewpoints
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The Line Up team attended JLA’s Royal Variety Show last week at Cadogan Hall. There was a real mix of diverse talent, from renowned host ‘Alexander Armstrong’ to less familiar performers like ‘Duke Beatbox’.   We all avidly discussed the performances after the show, with everyone having a differing option about who their favourite performer was; ‘Kerry Godliman, no Phil Wang, no no definitely Tom Allen although Duke were amazing and so different…’   This debate got me thinking about how subjective entertainment is, and how hard it is to find acts that will please everyone. This is so true READ MORE

The Power of Emotions

Posted by: Norman Tamkivi on September 1st, 2017 IN Viewpoints
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We all know the room-filling silence that lingers after you have finished watching a powerful film with your friends. A great movie can evoke so many strong emotions in just a few hours that after the experience is over, you just want to sit, wait, recover and slowly return to the real world. Well-told stories resonate with us and stay in our conscious or unconscious mind for weeks, months or even for a lifetime. Understanding this makes all the difference in the world of video content for events. Although some corporate topics might seem a bit uninspiring on the surface, READ MORE

TRUST ME. I’M A CAR DEALER

Posted by: Rob Leach on August 21st, 2017 IN Uncategorized
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TV was supposed to kill radio. Radio is flourishing. eBooks were going to destroy print. More books are printed than ever. The internet was due to cut out the middlemen. It merely created new types of intermediary. In much the same way, many commentators believe that eRetailing spells the beginning of the end for dealer networks. Well, not so fast… If car dealers evolve, they too will continue to be needed – but only if networks adopt new technologies and a customer-centred mindset. It’s all happening, but far too slowly. The automotive model has barely changed for a century. Dealers READ MORE

TURNING EVENTS INTO CASCADES

Posted by: Kath Wallace on August 14th, 2017 IN Viewpoints
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It’s almost a law. Once an event is over, the music stops and everyone gets on with business as usual. All the good work – investment of time, effort and money – is allowed to slip away quietly. The event theme is put into early retirement. Pledges and promises made onsite fail to get turned into programmes. All the enthusiasm and understanding dribbles out to teams, when it could be cascaded and reinforced. Then, when the next year’s event is planned, everyone starts from scratch. How often do speakers look back at previous content, key messages and event identities, before READ MORE

AUTONOMY’S COMING

Posted by: Rob Leach on August 7th, 2017 IN Viewpoints
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Or is it? “It’s a matter of when, not if.” That’s the received wisdom around autonomous driving. If Tesla, Apple and Google are betting the farm on it, driverless cars are a no-brainer. With every OEM also investing billions to convert a century of petrol and diesel cars into a brave new world of electrically powered self-driving safety capsules, the days of driver-propulsion seem numbered. But hang on. There are some massive barriers to overcome. Perhaps surprisingly, technology isn’t one of them. Massively complicated systems which combine computers, algorithms, artificial intelligence, lasers and sensors are up to the job. Their READ MORE

‘ONLY CONNECT’ (E.M Forster)

Posted by: Kath Wallace on August 7th, 2017 IN Viewpoints
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My last blog encouraged storytelling over traditional content-dumping. Let’s go a step further. A story brings a strategy to life, but ‘telling’ isn’t enough. To connect, we need a dialogue. To feel energised and engaged, any audience has to be heard as well as spoken to. More, they need to take part, rather than just receive. Interaction is fundamental if you want a message to stick. Most of us know this. We nod wisely at the old saying: “Tell me and I shall forget, show me and I shall remember, involve me and I will understand.” So why do organisations READ MORE

THE ELECTRIC DELUSION

Posted by: Rob Leach on August 2nd, 2017 IN Viewpoints
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With the UK planning to ban petrol and diesel cars in 2040, an electric future has always seemed a predictable one. But as I note below, there are massive roadblocks ahead. First, the positive news. Whether it takes years or decades to move across to a driverless world, their powertrains will not be driven by diesel or petrol. Today’s hybrids and plug in hybrids will inevitably give way to full electric. Two thirds of motorists own or are open to owning an electric or hybrid car[1]. A new report[2] states that 60 percent of all vehicles on the road might READ MORE

LET ME TELL YOU A STORY

Posted by: Kath Wallace on July 26th, 2017 IN Viewpoints
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Every business has a strategy. It is usually drawn up with (or by) consultants. The comprehensive version covers pages of Venn diagrams and matrices, management speak and profound insights. It’s a guide for the board, but impenetrable to most of the team.In business as in life, people need inspiration, clarity and brevity. So why do we throw the kitchen sink at them instead? The simple answer is that it’s the default mode. Senior leaders grew up with it. They understand strategy – so assume that everyone else will ‘get it’, in granular detail.  They attend endless meetings, so presume that READ MORE

Up Close and Personal: Sarah Carter

Posted by: Line Up on August 14th, 2015 IN Fun stuff
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Welcome to another post in our new ‘Line Up Close and Personal’ blog series, where you can get to know the Line Up team on a more personal level. Our Financial Controller Sarah Carter loves hot places, her children and 80’s music (not in any particular order) and is always there when we get our numbers in a twist. READ MORE

Business Travel Trends in 2015

Posted by: Kate Gunn on August 5th, 2015 IN Viewpoints
Regus Workpod

Kate Gunn reflects on the Business Travel Trends that have caught her eye in 2015. READ MORE